Cooling technology lowers fabric temperature up to 30 percent below skin temperature
BOURBON, MO – Imperial Headwear announced its Imperial Powered by Coolcore® hats have begun hitting pro shop shelves. Introduced in January at the PGA Merchandise Show in Orlando, the new line of cooling products has been one of the most successful launches in Imperial’s nearly 100 year history.
“The most anticipated golf headwear of the season is now available at better golf shops across the country,” says David Shaffer, Director of Marketing at Imperial Headwear. “Cooling fabrics are definitely the next trend in performance fabrics and Imperial is excited to be the first company to bring this industry-leading Coolcore technology to the golf market,” says Shaffer.
Coolcore® provides a cooling solution that extends beyond traditional moisture-management fabrics or evaporative cooling technologies that typically rely on chemicals. It’s 100% free of chemicals, polymers, gels, crystals or phase changing materials, ensuring all Coolcore® benefits never wash out or degrade. And, Coolcore® fabrics deliver three distinct functions, including moisture wicking, moisture transportation to accelerate drying, and regulated evaporation for a cooling effect. The result is up to 30% lower surface temperatures, drier garments that don’t cling or saturate, healthier chemical-free usage, and zero degradation of the cooling effect over time or washing. Coolcore® is the only company globally to receive the “Cooling Power” award from Hohesntein.
“Imperial’s new cooling technology has the potential to change the headwear business,” said Laura Robinson, Director of Retail at Pinehurst Resort. “The Pinehurst team saw their demonstration and we were all amazed at how this can be incorporated into headwear designs. Imperial impresses me with their innovation in the accessory category.”
The Imperial Powered by Coolcore® collection consists of nine headwear styles, over 50 SKU’s, and ranges from caps and visors to small fit and sun protection hats..For more information on Imperial powered by Coolcore® products, please click here. To place an order, please call (800) 950-1916.
About Imperial Headwear
Founded in 1916, Imperial Headwear is the leading manufacturer and marketer of premium quality headwear for the golf market. Imperial is committed to style, functionality and perfection in fit and comfort. It is this commitment that has allowed the creation of a wide variety of headwear with quality that is second to none. Renowned for its superior customer service and art customization capabilities, Imperial offers its products using the most innovative digital design, logo and embroidery technologies. For further information please visit imperialsports.com or call (800) 950-1916.
About Coolcore
Coolcore, the global leader in chemical-free cooling fabrics, has partnerships to develop fabrics for consumer brands throughout the world. The patented, chemical-free Coolcore materials deliver three distinct functions – wicking, moisture circulation and regulated evaporation – going far beyond traditional moisture-management textiles by reducing surface fabric temperature up to 30 percent. Coolcore fabric formulations have earned the prestigious “Innovative Technology” recognition from the Hohenstein Institute, a first for a U.S. company, and the only company globally to be awarded this recognition for “Cooling Power”.
Contact:
Mary Beth Lacy at:
Email: mb@mblacy.com
Phone: (760) 346-6942
