Multi-faceted partnership designed to grow participation in the game among women golfers and enhance value for EWGA members
PALM BEACH GARDENS, Fla. – The EWGA (Executive Women’s Golf Association), the largest women-focused national amateur golf association in the United States and Troon,® the leader in golf course management, development and marketing announced a new multifaceted partnership designed to increase women participation, grow activities for EWGA members and provide additional value/benefits to EWGA members. The new commitment elevates Troon to Supporting Partner Status with the EWGA and includes the following elements:
• Troon support and partnership of Troon – EWGA Hole-In-One Club
• The addition of 53 Troon/Troon Rewards participating facilities to the EWGA Golf Course Network
• Preferred Troon Card pricing for EWGA Members
• Cross-marketing between EWGA and Troon marketing channels to grow women’s golf activities and participation
• Collaboration on EWGA events, tournaments and programs at Troon-managed facilities and Troon “destinations”
As part of this relationship, 53 Troon managed facilities have joined the EWGA Golf Course Network, the EWGA’s premiere listing of facilities that market their amenities to EWGA members and welcome new players, while showcasing their efforts to grow women’s golf.
“The foresight of Troon to place strategic value on growing women’s golf by partnering with EWGA is a compliment and sound business decision,” said EWGA CEO Pam Swensen. “Our experience utilizing Troon-managed facilities has been overly positive. We are currently hosting the EWGA Par 3 Challenge at Troon courses and have hosted the EWGA Championship and EWGA Cup qualifying and finals at Troon facilities because of the quality of golf courses plus the outstanding level of customer service we experience Troon properties.”
This expanded relationship with Troon includes a supporting partner level of recognition, sponsorship of the Troon-EWGA Hole-In-One Club and a special offer for members to purchase Troon Cards at preferred savings. The Troon Card offers preferred rates, best rate guarantees, complimentary instructional clinics and more at Troon facilities across the US, Mexico and many other international destinations.
“Troon is proud to enhance our long-standing partnership with the EWGA and to create new opportunities, events and platforms designed to grow the game for women,” said John Easterbrook, Troon’s Executive Vice President, Operations. “We are excited continue our partnership with the Troon EWGA Hole-In-One program and add new enhancements to our partnership that create synergies between our Troon facilities and EWGA Chapters.”
About Troon
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company, with more than 250 golf courses in its portfolio. Also specializing in homeowner association management, private residence clubs, estate management and associated hospitality venues, the company oversees operations at Troon Golf®, Honours Golf and Troon Privé properties located in 36 states and 27 countries. Additionally, 53 Troon facilities enjoy a Top 100 ranking by national or international publications. Troon properties include Kapalua, Maui, Hawaii; Sewailo Golf Club, Tucson, Ariz.; Manchester Country Club, Bedford, N.H.; The Grove, London, England; and Mazagan Beach & Golf Resort, El Jadida, Morocco. For more information Troon, visit www.Troon.com.
About EWGA
The EWGA is THE Golf Community for Women. As the largest women-focused national amateur golf association in the United States with chapters in nearly every U.S. major market and corporate center, the EWGA has connected more than 100,000 women who share a passion for cultivating relationships and enjoying the game. Offering a wide range of affordable organized golf activities and educational programs, this award-winning association has been bringing women together through golf since 1991. EWGA Chapters are located in more than 100 cities throughout the United States as well as international locations including Bermuda, Canada, Italy and South Africa, enabling EWGA members to become active participants in hundreds of communities.
For more information about the EWGA and membership, visit ewga.com.
Media members interested in more information about the EWGA should contact Danielle Sorresso at The Media Group at (847) 956-9090.
ewga.com
Twitter: @ewga
Facebook: ewga1
Contact:
Danielle Sorresso
The Media Group, Inc.
(847) 956-9090
E-mail: danielle@themediagroupinc.com
