People occasionally ask me, “How hard is it to come up with enough topics monthly to write a newsletter, publish a magazine and respond to a steady stream of 4-5 media inquiries?” My answer is that the industry unfailingly provides us with a bounty and wide range of topics each month, we just have to harvest it and add intelligent thought. Case in point, this month Stuart Lindsay headlines with the developing story of not 1 but 2 industry association parties getting ready to wade into the 3rd Party Internet Tee Times game to either take on or partner with GolfNow:
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201505/
Just like golfers can’t help but read stories about Tiger Woods, even when it’s not about his being in contention for a tournament, every time we run a story with GolfNow in it, we’re assured a bump in readership so, as long as they keep bringing stories to our doorstep, we’re going to ride that horse. Just to show that we’re not a one-trick pony though, we’ll also bring you the following in the May issue:
• Stuart also gets 2nd billing with an article about some interesting potential conflicts of interest by the NGCOA and the handling of posts on Accelerate critical of one of the Association’s preferred vendors.
• Jim Dunlap posts the “positive news” story for the month as he outlines how at least one of the GPS manufacturers has finally figured out the revenue model for golf after years of effort and multiple positionings
• Jim Koppenhaver lost the Editor’s lottery this month (or maybe he just didn’t write that convincingly) and occupies the 3rd position in the magazine with his suggestion that golf needs to both fight back and increase the volume on the health benefits of the sport, particularly encouraging walking during non-peak times and how much exercise that provides relative to other moderate-exertion activities
• Plus the monthly Industry Scorecard (the only integrated scorecard of weather, rounds, utilization, revenue, RevpAR and equipment sales in one place) and Denver CO as this month’s Market Focus which registered as the 9th healthiest of the Top 25 US Golf Markets in our annual ranking update (no stats in yet though on % of rounds played while high).
We recognize and thank our continuing sponsors; KemperSports, Troon Golf and Bayer CropScience. As we approach the midpoint of the calendar and budget year, may we suggest that your organization consider whether Pellucid Perspective sponsorship could help your business gain awareness and trial in 2015? We’re always looking for additional sponsors who are thought-leaders in their respective fields and continue our successful 12-month sponsorship offering at a slight discount vs. the basic six month sponsorship rate. Twelve-month sponsors also receive all Pellucid industry-standard reports (State of the Industry, Outside the Ropes, Monthly Weather Impact Tracking (Nat’l, Reg’l, Markets), Top 25 US Golf Markets Scorecard and National Golf Consumer Franchise Health Scorecard). Sponsorship provides exposure to approximately 30K industry leaders and followers and associates your brand with Pellucid’s effort to expand intelligent thinking on today’s most challenging industry issues. We will also soon be announcing a limited number of “Ad Partner” programs for those who may not be able to make a 6 or 12-month commitment. If you’re interested knowing more about sponsorship opportunities or are interested in a preview of our ad partner options, contact Editor-in-Chief Jim Dunlap (760-212-3714, mailto:jdgolfer@cox.net).
If you know of associates who would benefit from the topics and insights covered in this issue, feel free to forward this email and encourage them to register on the Pellucid website ( http://www.pellucidcorp.com/news/elist ) to join the conversation, discussion and debate.
As always, you can review and order any of Pellucid’s range of reports and services at www.pellucidcorp.com. From the numbers and details of how our industry’s consumer base is changing at the national level to our individual facility-level services including weather impact (Cognilogic) and market analysis (Golf Local Market Analyzer), we’ll keep you one step ahead of the competition in this increasingly challenging industry landscape.
Contact:
Jim Koppenhaver, President, Pellucid Corp.
mailto:jimk@pellucidcorp.com
www.pellucid.corp
