With all the conflicting stories flying around out there about the size of the golfer base, whether it’s growing or shrinking, what subgroups are driving the trend and what the future holds, wouldn’t it be nice to have an anchor in that storm to say, “I know how the changes in the national golfer base are likely to affect my golf business”? Pellucid has the independent and objective answer so you don’t have to rely on the industry associations or their PR machines to get the unvarnished truth of the matter.
Pellucid’s State of the Industry (SoI) presentation has become the industry standard (in part due to the fact that no one else finds it worthwhile to compile a broad, quantitative view) in annually assessing performance metrics and health observations. If you want the whole story annually, you can simply order the full SoI and join the growing number of industry leaders and followers who use that as the foundation for their needs in having accurate, unbiased facts at their fingertips on revenue, rounds demand, weather impact, average facility velocity and changes in the consumer base. In 2016 we’re raising the price of that report from the current $199 to $299 for initial purchasers so you’ve got a limited window to save $100 (current customers will continue to pay the $199 for annual updates).
For those on a more limited budget or who only have a need to understand the Golf Consumer Franchise aspect of industry health, Pellucid is now offering the Consumer Franchise Overview Briefing which consists of that section from the State of the Industry. It’s comprised of 7 PowerPoint slides which cover:
• Number of golfers and Participation Rate, current year and historical levels
• Play Dynamics (Participation, Frequency & Play Rate) Current vs. Prior Year
• Consumer Groups by Demographics (Gender splits, Age and Income Ranges)
• Consumer Groups by Involvement Levels (Singles, Occasionals [2-9 rds/yr], Casuals [10-39 rds/yr, Committeds [40+ rds/yr), migration graphic between groups (2 charts)
• Golfer base churn (new golfers, lost golfers, net gain/loss), current and prior year
• Consumer Base trends (5 yr and 10 yr Compound Annual Change Rates) and future projection (hint, it’s currently not pointing to the 55M golfers by 2020 that Golf 20/20 set as a target in 2000 and not what the industry associations are telling you now)
You can purchase this report (Golf Consumer Franchise Brief) at the Pellucid website for $99 (we’ll send you the download link with the order confirmation within 24 hours). If you want to upgrade to the full State of the Industry after buying the Brief, if you do so within 30 days or your order, we’ll credit the $99 you paid back to the purchase price.
It’s your choice. You can either base your business decisions on the macro trends released in the media (Exhibit A: Tim Finchem interview in the current NGCOA Golf Business magazine where he states, “Participation is on the rise”, fact check please Mr. Commissioner?) or you could choose to invest a small sum of money in this entry-level Pellucid product and get a quantitative, accurate and unbiased view of reality. To paraphrase Neil deGrasse Tyson, “The good thing about facts is that they’re true, whether or not you believe in them.”
Contact:
Jim Koppenhaver, President, Pellucid Corp.
mailto:jimk@pellucidcorp.com
www.pellucid.corp
