New community features wide range of homes for growing families, empty nesters, active adults, affluent executives
(VIENNA, Va.) – Highgate at Seven Oaks in Bakersfield, Calif. – Castle & Cooke’s newest private, gated community with a diverse collection of homes in California’s San Joaquin Valley – has selected Buffalo Brand Invigoration Group (Buffalo) to direct a public relations program.
Buffalo will help position Highgate in its competitive market by securing media coverage in local, regional and national outlets. Highgate’s resort-style amenities, unmatched sense of community and appeal to diverse buyer segments are among the storylines. The first model homes are scheduled to open in late 2015.
Castle & Cooke has been a mainstay in Bakersfield residential and commercial construction for more than 25 years. Its previous contributions to the Seven Oaks area, widely considered the city’s most prestigious address, include Seven Oaks, Grand Island at Seven Oaks, Windermere at Seven Oaks, Seven Oaks Country Club,, The Marketplace, and The Shops at Riverwalk.
“Highgate at Seven Oaks is the culmination of the unique and enduring brand of ‘placemaking’ we’ve perfected over two decades,” says Darlene Mohlke, Vice President of Sales and Marketing of Castle & Cooke. “Eco-friendliness is also a Highgate hallmark as our renowned ‘Green-Wise’ principles are central to design and construction.”
The Green-Wise approach is built on four pillars: “Energy-Wise,” “Health-Wise,” “Earth-Wise” and “Design-Wise.” They respectively promote more efficient energy use, improved indoor air quality, global conservation via sustainable building materials, and a walkable, fitness-oriented community in harmony with nature.
“Homes at Highgate appeal to today’s broad spectrum of buyers -from professionals to growing families to downsizing Boomers,” says Rich Katz, Managing Director of Buffalo. “We’re excited to work with long-time partner Castle & Cooke to tell the Highgate story.”
Highgate owners will also enjoy special membership incentive opportunities at 27-hole Seven Oaks Country Club, Bakersfield’s premier private golf experience. In addition to golf, world-class amenities include tennis, swimming, fitness venues, five-star dining, kids’ summer day camps and an array of social events emanating from a 39,000 square foot Georgian-style clubhouse.
About Highgate at Seven Oaks
A private, gated community developed by Castle & Cooke, Highgate at Seven Oaks occupies the newest sector in Bakersfield’s affluent Seven Oaks master-planned enclave. It spans approximately 443 acres on Bakersfield’s flourishing west side at the corner of Ming Avenue and Allen Road.
Highate will be composed of several neighborhoods featuring homes designed by renowned national architects. Styles will be consistent with the Seven Oaks brand while embracing the newest home trends buyers are seeking today.
Castle & Cooke’s commitment to beautiful, safe, lifestyle-enhancing communities is on full display with greenbelts, roundabouts, privacy gates, and pedestrian-friendly, tree-lined streets complemented by a large central park. Other attractive amenities include a new Highgate Elementary School scheduled to open in 2018 (Panama-Buena Vista School District); pocket parks, a community pool, spray park, and Clubhouse.
For more information: www.highgatesevenoaks.com
About Buffalo Brand Invigoration Group
Through its public relations, strategy development, integrated marketing, social media and design work, Buffalo increases awareness, market share and profits for companies operating in more than 40 countries. A division of Billy Casper Golf – the largest owner-operator of golf courses, country clubs and resorts in the U.S. – Buffalo golf-lifestyle clients include ECCO, LPGA, World Golf Foundation, Nicklaus Brands, Kauai Visitors Bureau, CHAMP Spikes, Ballybunion Golf Club (Ireland), PGA National Resort & Spa, Galvin Green, Sea Pines Resort, BOYNE Golf, Cordillera Ranch, Telluride Ski and Golf Resort, and Keswick Hall.
More information: www.BuffaloBIG.com, 703.761.1444
Contact:
Stephen Reynolds
Buffalo Brand Invigoration Group
703.891.3509
sreynolds@buffalobig.com
BuffaloBIG.com
Laura Stone
Buffalo Brand Invigoration Group
703.891.3383
lstone@buffalobig.com
