Windsor, Berkshire & Belfast, Northern Ireland (June 3, 2015) – Golfbreaks.com, the specialist golf travel company, and GolfNow, the leading online tee time booking and golf course technology and services platform, have announced a strategic partnership that will encourage golfers to play more golf in both the UK and USA by utilizing industry-leading technologies.
The collaborative marketing platforms being developed across both companies will focus on highlighting the convenience of purchasing tee times online, as well as promoting golf breaks and golf holidays at destinations across key UK and USA markets. The partnership also will enable Golfbreaks.com to reach a larger audience of US golfers through GolfNow and Golf Channel. Having opened an office in Charleston, South Carolina in 2013, Golfbreaks.com will further expand its fast-growing US operation, helping more American golfers plan and book trips to play the historic links courses of the British Isles.
This new strategic alliance builds on the long-standing tee-sheet integration agreement between BRS Golf – a division of GolfNow – and Golfbreaks.com’s market-leading UK tee time booking service, TeeoffTimes.co.uk. Under the new partnership, GolfNow will operate TeeoffTimes.co.uk as an extension of its current tee time distribution platform.
“The appetite of GolfNow, Golf Channel, Golfbreaks.com and Teeofftimes.co.uk to grow the game of golf sits at the heart of this ground-breaking partnership,” said Steve Hemsworth, Managing Director of Golfbreaks.com. “At a time when the golf industry is looking for ways to attract more people to the sport, both companies believe that modern technology and more relevant and inspirational marketing will help to do just that. The collaborative partnership between our companies will make it easier for amateur golfers to book golf at a wider range of venues, which is great news, both for golfers and our partner courses looking to increase their revenue.”
“As one of the largest golf markets in the world, the UK possesses a rich golf tradition as the birthplace for the game and a thriving community of avid amateur golfers,” said Will McIntosh, senior vice president of business and strategy, GolfNow. “The foundation of this agreement was based on a mutual interest among both GolfNow and Golfbreaks.com to encourage more golfers to utilize technology to connect with the game in their own neighborhood, and when planning their travel to the most desirable golf destinations.”
About Golfbreaks.com
Golfbreaks.com was formed in 1998 by Chief Executive, Andrew Stanley, to provide a unique one-stop service that makes booking golf breaks and holidays as simple as possible, saving golfers time and money. With more than 17 years’ experience and an expert team that is passionate about golf and travel, the company is known for delivering outstanding service, with the reassurance and security of booking with an ABTA and ATOL-bonded travel company. Golfbreaks.com enjoys partnership deals with HSBC, american golf and European Tour Properties, and is an Official Partner of The PGA of GB&I and the Official Golf Travel Company to the PGAs of Europe.
About GolfNow
Founded in 2001, GolfNow is the leading online tee time booking and golf course technology and services platform offering millions of golfers more ways to stay connected to their favorite courses and tee times through the web, e-mail and mobile devices. GolfNow provides tee time access and technology offerings to more than 9,000 golf courses around the world, and is part of the suite of digital businesses managed by Golf Channel, which is seen in more than 200 million homes worldwide through cable, satellite and wireless companies. For more information, go to GolfNowSolutions.com.
Contact:
Richard Green
Golfbreaks.com PR Manager
01753 752987
rgreen@golfbreaks.com
David Schaefer
GolfNow Communications
407-429-8402
David.Schaefer@golfchannel.com
Jeff Szklinski
GolfNow Communications
407-248-3267
Jeff.Szklinski@golfchannel.com
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