TRAVERSE CITY, MICHIGAN, AND BIRMINGHAM, ALABAMA, JUNE 2, 2015 – America’s Golf Capital (AGC), a marketing association of thirty-three of Michigan’s top golf resorts and golf courses, in collaboration with Fairways Golf, launched a new website with online booking tools and a global marketing campaign. The multi-year agreement with Fairways Golf establishes a wide range of marketing efforts and technology initiatives. The company will promote America’s Golf Capital to international golf tour operators through its inbound USA golf tour services, customers and website visitors of the company’s consumer golf brand, GolfThere, and act as the fulfillment partner for members when golfers want to experience more than a single resort’s stay and play packages. GolfThere online booking engines and packages will be used for marketing efforts with traditional vacation destination websites and with state tourism promotions as well (www.AmericasGolfCapital.com).
This new strategic marketing partnership creates an opportunity for America’s Golf Capital to leverage Fairways Golf’s reach in the world-wide golf traveler market and capitalize on Michigan’s recent ranking by Links magazine as the #2 golf state in the USA. Alan Hale, President of Fairways Golf, said, “America’s Golf Capital has succeeded in getting Michigan’s truly marquee golf resorts and courses in the portfolio. Our team believes AGC is a perfect addition to our current marketing efforts of summer golf destinations to millions of golfers in the USA and globally. With 25 years in business, and significant experience managing and working with golf trails and marketing co-operatives from Alabama to California, it is exciting to be offering such high caliber golf and lodging to golfers everywhere.”
The twelve resorts included in America’s Golf Capital are: Boyne Highlands Resort, Boyne Mountain Resort, Crystal Mountain Resort, Forest Dunes Golf Club, Grand Traverse Resort & Spa, The Inn at Bay Harbor, Lochenheath Golf Club, Manistee National Golf & Resort, Otsego Club & Resort, Shanty Creek Resorts, Treetops Resort, and Tullymore Golf Resort. The golf courses associated with each golf club or resort make up the thirty-three “must play” tracks in America’s Golf Capital.
America’s Golf Capital Association President, Barry Owens of Treetops, commented, “America’s Golf Capital is a collaborative effort by the top resorts in Michigan to focus on new golfers from beyond our traditional feeder markets. Partnering with Fairways Golf, which has broad experience in packaging golf trails and marketing golf vacations, allows our member resorts and clubs to gain access to new customers and tap into technology and resources previously unavailable.” Fairways Golf and AGC Executives believe the partnership will increase travel to the state of Michigan and expand awareness of Michigan as an excellent golf destination.
America’s Golf Capital’s marketing programs will draw attention to Michigan’s challenging and beautiful courses while also driving business to accommodations, food service and activities in the state. Fairways Golf provides convenient online booking tools and its golf specialists can assist golfers who desire to book multiple golf locations within the footprint of America’s Golf Capital. Travel agents and international golf tour operators can also learn more about how to get golfers to Michigan this summer by contacting Fairways Golf through its travel industry channels.
Widely recognized as a winter sports paradise, Michigan is also a premier summer destination with fishing, hiking, boating of all types, and golf. The mild summer climate is perfect for golfing, but fall golf provides spectacular views as the leaves change on the hardwood trees throughout the rolling hills of the area. Michigan also offers world class dining and attractions unique to the area surrounding America’s Golf Capital resorts and clubs.
About America’s Golf Capital (AGC): AGC includes 12 of the Michigan’s top resorts and 33 top golf courses. When Mother Nature unveiled her master plan, she surely intended Northern Michigan to be America’s Golf Capital. This region has lured the world’s finest golf architects in search of the perfect setting to create 33 championship courses. Featuring bent grass fairways and greens, America’s Golf Capital will overwhelm and impress with its beauty and playability. Discover glacial-carved rolling terrain, fairways cut through dense forests, and sweeping vistas of pristine lakes and rivers. Come play America’s Golf Capital and experience golf like never before. See www.AmericasGolfCapital.com for more information.
About Fairways Golf: Fairways Golf is headquartered in Birmingham, Alabama and was founded in 1990. The company has grown to be the largest golf travel company in the USA. Strategic marketing agreements and private label partnerships include golf course management companies, golf trails, tourist boards, CVB’s, travel agency groups, and hotels/resorts. Fairways Golf and GolfThere, its consumer brand, now also comprise one of the largest golf travel marketers in the world. More information can be found at: www.FairwaysGolf.com.
Contact:
Fairways Golf Contacts:
2 Chase Corporate Center, Suite 90 Mary Pat Sullivan
Birmingham, AL 35244 Sullivan Marketing Advisors
(205) 313-6415; www.FairwaysGolf.com (516) 488-9419; travelmp@aol.com
Kim Siegal
GolfThere & Fairways Golf
(205) 949-4911; kim.siegal@fairwaysgolf.com
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