FOR IMMEDIATE RELEASE – CHASE54 announces the continuation of its Generations Campaign with TEAM54’s Jerry Kelly and his father, Jack. The concept that kicked off for Mother’s Day featuring tour player Will Wilcox and his mom, pays tribute to CHASE54’s legacy, the family connection of golf and Father’s Day. It upholds CHASE54’s core attribute of being family owned, producing apparel for 30 years and innovating with its own fabrics and technologies in the lab.
Creative Director and Chief Designer Lulu Faddis expands upon the concept. “While we are still perceived as a new brand, we want people to know how important family is to us and for how many generations our company has been committed to apparel excellence. We’ve been doing this for 30 years, so many challenges that buyers or consumers face are simply not issues for us,” Faddis says. “We truly are a family and Jerry and Jack are part of the family. We’re honored to have spent time with them witnessing their connection on the golf course as they hit balls together. Golf truly is a family sport and we hope to inspire more families around Father’s Day to get out there and play in their CHASE54,” she adds.
ABOUT JERRY KELLY: ?PGA Tour Player Jerry Kelly has won three PGA Tour Events – Kelly, a fan favorite, is ranked 31 all-time on the PGA Tour money list and has recently sparked huge attention with his low scoring rounds rounds at the PLAYERS CHAMPIONSHIP and SONY OPEN. He is working directly with company executives to elevate CHASE54. Kelly has had three PGA Tour Event Wins. In 2014, he had two third-place finishes and four Top 10 finishes. “He’s tenacious and he wants to win,” says his Father Jack Kelly.
In addition to the Father’s Day Campaign, CHASE54 invites consumers to shop for Dads, offering incentives and special deals. Visit CHASE54.com for additional details.
For more information surrounding CHASE54, the Generations Campaign or TEAM54’s Jerry Kelly, visit: www.chase54.com or contact: Amy Yanda-Lee: amy@chase54.com or 877.718.2121 x 801.
ABOUT CHASE54: Based in New York and with a design room and showroom in La Quinta, CA, Chase54 is a lifestyle brand created by golfers for golfers and beyond. Founded and backed by 30 years of garment manufacturing excellence and more than 400 million garments produced, Chase54 offers golf apparel for both men and women with phenomenal styling and superior fabrics, all at an incredible value. To learn more about the brand, visit www.chase54.com
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