As foreshadowed in last months’ issue, the other shoe has now fallen in the 3rd party internet tee time marketers space as the PGA TOUR announced its formal partnership with EZLinks Golf, Inc. to challenge GolfNow going forward. This now presents several interesting challenges going forward for both the service providers as well as facility owner/operators as outlined by Stuart Lindsay in his headline article for this month’s issue of The Pellucid Perspective:
www.nxtbook.com/nxtbooks/pellucid/perspective_201506/
Rather than simply publishing the press releases of the TOUR and EZLinks, we’ll take it to the next level by offering our perspective on who stands to gain and lose and whether there will be any net benefit to the average operator from this new development. In addition, we also cover in the June issue the following topics of industry interest:
• Jim Dunlap reports on the “final verdict” by the Ohio Supreme Court regarding whether municipal courses run by for-profit 3rd party management companies are exempt from property taxes (the largest financial competitive advantage that municipal golf operations enjoy vs. their privately owned peers)
• Owner/operators in the Golden State are still wrestling with significant water cutback requirements, Jim Dunlap reports on whether the “light hand of governance” is working or not
• Expanding the discussion to non-Pellucid voices on industry trends and issues, Tom Bennison provides ClubCorp’s perspective on changes in the Private Club sector and the difference in strategies between reinventing and reinvesting in struggling clubs
• Stuart Lindsay also contributes a rare glimpse of optimism in “What’s right with golf?” outlining several client project examples that highlight progress in the face of strong industry headwinds
• Jim Koppenhaver bats clean-up and plays the realist providing an overview of the 2014 Golf Consumer Survey which unfortunately points to another annual decline in golfers as well as outlining where the current trend leads to in 2020 compared to the industry associations’ continued insistence that the golfer base will grow
• Plus the monthly Industry Scorecard (the only integrated scorecard of weather, rounds, utilization, revenue, RevpAR and equipment sales in one place) and Dallas TX as this month’s Market Focus which registered as the 10th healthiest of the Top 25 US Golf Markets in our annual ranking update (that was before Mother Nature doubled the number and size of water hazards statewide in May).
We recognize and thank our continuing sponsors; KemperSports, Troon Golf and Bayer CropScience. As we approach the midpoint of the calendar and budget year, may we suggest that your organization consider whether Pellucid Perspective sponsorship could help your business gain awareness and trial in 2015? We’re always looking for additional sponsors who are thought-leaders in their respective fields and continue our successful 12-month sponsorship offering at a slight discount vs. the basic six month sponsorship rate. Twelve-month sponsors also receive all Pellucid industry-standard reports (State of the Industry, Outside the Ropes, Monthly Weather Impact Tracking (Nat’l, Reg’l, Markets), Top 25 US Golf Markets Scorecard and National Golf Consumer Franchise Health Scorecard). Sponsorship provides exposure to approximately 30K industry leaders and followers and associates your brand with Pellucid’s effort to expand intelligent thinking on today’s most challenging industry issues. We also announced in May a limited number of “Ad Partner” programs for those who may not be able to make a 6 or 12-month commitment (3 months are now available) or who may not need a half page or more exposure (quarter pages now available). If you’re interested in knowing more about sponsorship opportunities or are interested in a preview of our ad partner options, contact Editor-in-Chief Jim Dunlap (760-212-3714, mailto:jdgolfer@cox.net).
If you know of associates who would benefit from the topics and insights covered in this issue, feel free to forward this email and encourage them to register on the Pellucid website ( http://www.pellucidcorp.com/news/elist ) to join the conversation, discussion and debate.
As always, you can review and order any of Pellucid’s range of reports and services at www.pellucidcorp.com. From the numbers and details of how our industry’s consumer base is changing at the national level to our individual facility-level services including weather impact ( Cognilogic ) and market analysis ( Golf Local Market Analyzer ), we’ll keep you one step ahead of the competition in this increasingly challenging industry landscape.
Contact:
Jim Koppenhaver, President, Pellucid Corp.
mailto:jimk@pellucidcorp.com
www.pellucid.corp
