Video: Don’t Be a Golf Dinosaur: Velociraptor
ORLANDO, Fla. (June 18, 2015) – Although golfers embrace high-tech equipment that can help lower their scores, they are still living in the Stone Age by not embracing technology that makes it easier to book their next round, according to research by the National Golf Foundation.
The world’s leading online tee-time booking service, GolfNow, is showcasing this dynamic with its latest advertising campaign launching today, “Don’t Be a Golf Dinosaur,” which encourages golfers to evolve to a more convenient way to book a round of golf. This national campaign will be featured across Golf Channel, including this week’s Golf Central’s Live From the U.S. Open and Morning Drive, as well as placements leveraging NBCUniversal’s portfolio of television and digital assets.
These creative commercials depict a golfer unsuccessfully trying to book a tee time by telephone. Frustrated by the inability to play the game he loves, the golfer transforms into a “golf dinosaur.” Promoting the ease of booking online with a choice of thousands of golf courses, the announcer tags the spots by telling golfers to “Go Play,” GolfNow’s longstanding motto to encourage golfers to play more golf. All three spots, titled “T-Rex,” “Velociraptor” and “Brontosaurus,” will be available on GolfNow’s YouTube page. The “Don’t Be a Golf Dinosaur: Velociraptor” spot is available for viewing here.
A 2014 study by the National Golf Foundation showed that awareness of GolfNow among surveyed core golfers is 84 percent. The research also confirmed that GolfNow users are more likely to play more golf because they can book online.
“Whether booking on GolfNow or directly on our course partners’ websites, our users play more because of the convenience of booking online,” said Jeff Foster, Senior Vice President, New Media, GolfNow. “They can still use the phone, but the simplicity and convenience of booking online makes it easier for them to book anytime, 24 hours a day, without the wait.”
NGF research also states that golfers surveyed agree with the main benefits of booking tee times via GolfNow, including:
• Access to greens fees and golf courses that meet price expectations
• Ability to book outside of normal business hours with 24/7 access
• Credible information on golf courses, design and features
The “Don’t be a Golf Dinosaur” commercials were created by barrettSF, a San Francisco-based advertising agency.
About GolfNow
Founded in 2001, GolfNow is the leading online tee time booking and golf course technology and services platform offering more than 2 million registered golfers more ways to stay connected to their favorite courses and tee times through the web, e-mail and mobile devices via the GolfNow Mobile App, which features on-course GPS tracking, in-round scoring and game tracking. GolfNow provides tee time access and technology offerings to more than 8,000 golf courses around the world, and is part of the suite of digital businesses managed by Golf Channel, which is seen in more than 200 million homes worldwide through cable, satellite and wireless companies. For more information, go to GolfNowSolutions.
Contact:
Dan Higgins
Golf Channel Communications
Dan.Higgins@GolfChannel.com
407-355-4653
David Schaefer
Golf Channel Communications
David.Schaefer@GolfChannel.com
407-355-4542
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