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Bill Bird Named President Of Srixon / Cleveland Golf / XXIO – U.S.A.

July 6, 2015

HUNTINGTON BEACH, CA – July 2, 2015 – Srixon®, Cleveland® Golf, and XXIO® are pleased to announce, effective immediately, that Bill Bird has been named President of Srixon / Cleveland Golf / XXIO – U.S.A. Mr. Bird, who is a Board Member of Srixon / Cleveland Golf / XXIO – U.S.A., has been serving as Interim President for the company since March of this year. He previously served as Chief Financial Officer, as well as Controller over the course of his 19-year career with the company.

“As President, Bill will provide the direction for Srixon, Cleveland Golf, and XXIO’s North American operations,” said Executive Chairman Hideki Sano. “With Bill’s long history of distinguished service and leadership within the organization, he brings an in-depth knowledge and experience which will help lead the company moving forward.”

“I greatly appreciate the opportunity I was given to spend the past few months acting as the Interim President, and I’m pleased with the investments in capital and personnel made during that limited window,” said Mr. Bird. “I am deeply honored and humbled by the opportunity to continue to lead our team in this effort to compete aggressively in the North American market, and I look forward to working more closely with our global team to become the strongest collection of brands worldwide.”

For additional information on Srixon, Cleveland Golf and XXIO products or staff players, please visit: www.srixon.com, www.clevelandgolf.com, and www.xxiousa.com,

ABOUT Cleveland® Golf, Srixon® and XXIO®:

Based in Huntington Beach, CA, Cleveland® Golf, Srixon®, and XXIO® are all part of the DUNLOP SPORTS CO. LTD family and each brand enjoys a strong presence on competitive tours worldwide. Their professional staffs include players such as Graeme McDowell, Keegan Bradley, Hideki Matsuyama, Inbee Park, as well as many others. Cleveland® Golf, founded in 1979, is a leading equipment manufacturer specializing in short game technologies and solutions that benefit all golfers. Srixon®, with more than 80 years of golf ball manufacturing experience, is committed to producing the highest quality, technically innovative golf balls which offer maximum performance to golfers of all levels of ability. XXIO®, with their long standing tradition of premium golf clubs in Japan, brings the #1 golf brand in Japan to America. Cleveland® Golf, Srixon®, and XXIO® remain steadfastly committed to providing “Tour proven, premium golf equipment to passionate golfers seeking to improve their performance while enhancing their experience playing the game of golf.” For more information, please contact Keith Patterson, PR/Media Relations Manager (714.889.5808) or visit us online at www.clevelandgolf.com, www.srixon.com, and www.xxiousa.com.

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