After 18 months of deliberation, multiple invitation-only and secret meetings, the NGCOA’s decision to not actively participate in the online tee time marketing space was unusual but not unexpected. This month’s Outside the Ropes digital newsletter takes an in-depth look at why this was a solution-looking-for-a-problem from the onset as well as how the PGA TOUR’s somewhat surprise announcement to enter the space in collaboration with EZLinks Golf pretty much put the final nail in the coffin for the boys in Charleston.
For those interested in going behind the scenes and understanding the forces and politics behind the outcome, we have two options to join the conversation. Becoming a subscriber is as easy as clicking here and for just $130/yr for 12 monthly issues, you’ll be part of the conversation as well as having access to the historical archives of the past 24 issues covering topics such as:
• 2014 Participation: Definitely not “Stabilizing”
• Municipal Golf Divided on Whether to Hold, Fold or Double Down
• Golf Industry Associations: The Haves and Have Nots
• ’15 PGA Merchandising Show: Evolving to Adapt to the New Normal
• 2014 Year in Review, Another Challenging Season Closes
• The Future of Golf Supply, More Transactions than Contraction
• Who Will Lead the Equipment Sector in 2015?
• The Top 25 US Golf Markets Ranking by Relative Health
• What Can Golf Learn from Tennis & Skiing Industries?
For those just interested in the current topic of discussion and perhaps wanting a lower initial investment level, Pellucid is now selling individual issues of OTR via our website via credit card payment for $14.95 each. As an incentive to migrate up to a full subscription, any annual subscriptions ordered within 30 days of buying a single issue will have the $14.95 payment credited to the $130 annual subscription price.
To view a list of all available single issues, click here. From there, you can select an issue, make payment and have it available for viewing via the web or print it out.
We look forward to welcoming those in the industry who have been on the sidelines in getting involved in the discussion due to the lack of a more flexible, lower commitment option than the annual subscription. We also believe that after you’ve listened in to the conversation one or more times, it will be easier to make the decision to graduate to the annual subscription and the modest $130 investment level. If you subscribe and at any point during the subscription you’re not getting value from it, just let us know and we’ll stop your subscription and provide a refund for the balance of the issues in your annual term. We don’t know how we can make it easier, more affordable or more risk-free than that! As many of our subscribers have pointed out, even if they only read half the issues that’s still only $22 per insight and, if they act on something learned, it’s not a high barrier to reap at least $130 in revenue from it over the course of a year.
Contact:
Jim Koppenhaver, President, Pellucid Corp.
mailto:jimk@pellucidcorp.com
www.pellucid.corp
