RICHMOND, Va., July 7, 2015 – Devant, a national licensee for the 2015 U.S. Open Championship, enjoyed record golf towel sales in the Merchandise Pavilion at Chambers Bay during this year’s championship. Golf fans were bringing home a piece of history as they purchased the commemorative towels. Devant offered a collection of five different high-end towels all featuring a unique U.S. Open Championship design. Pre-championship sales were strong which led to multiple re-orders during championship week.
“Devant has been privileged to be part of the U.S. Open for many years and this has been one of the best years for us in the Merchandise Pavilion,” said Lizzie Leasure, Sales and Marketing Manager. “Seattle has a strong sports fan base and the support from the locals was overwhelming. We designed a number of towels in the most popular colors in the Pacific Northwest market that sold out quickly!”
The most popular Devant towel among golf fans in the Merchandise Pavilion was the 16×24 inch woven towel made of 100-percent cotton with the 2015 U.S. Open logo and USGA logo. Devant also offered a Pro Edge, 100-percent cotton towel with a list of the winners of each championship since 1895, the Ultimate Microfiber towel with U.S. Open and USGA logos, an Image DyeTM Edge with the U.S. Open and USGA logos, and a Scrubber Tri-fold towel with the U.S. Open logo embroidered on the top of the towel.
Devant’s U.S. Open Licensed Collection is still available for purchase through USGAshop.com.
Founded in 1976, Devant Sport Towels has become one of the most respected brands in golf by building a reputation for unmatched quality, design, innovation and service. Devant, located in Monroe, N.C., manufactures and distributes a full line of custom sport towels, cotton tapestry throws and Hi-Def™ bag tags. Devant is an official licensee of the 2015 U.S. Open Championship, 2015-16 PGA Championships and 2016 Ryder Cup. Dynamic Brands is the parent company of Devant and is located in Richmond, Va. Also in the Dynamic Brands portfolio are Bag Boy®, Burton®, Riksha®, IGOTCHA®, Datrek® and Sir Christopher Hatton®. For information on Devant visit www.devantsporttowels.com, www.dynamicbrands.com, follow us on Facebook at https://www.facebook.com/DevantSportTowels or call customer service at 800.234.3487.
Contact:
Lizzie Leasure, lleasure@dynamicbrands.com, 804.433.2282.