July 10, 2015, New York, N.Y. – Golf Vacation Insider, the Internet’s leading source of independent golf travel advice, recently executed a successful email campaign for the Dana Communications agency on behalf of its client, Kiawah Island Golf Resort. The goal of the campaign was to grow Kiawah Island Golf Resort’s database of new subscribers/opt-ins to its Kiawah e-Club.
“The Golf Vacation Insider knowledge of golf and willingness to work together made this an incredible home run,” said Karen Paton, media director, Dana Communications. “We thought we would need to send out several emails to generate our goals, however, we reached them in a significantly shorter time than originally anticipated. One email blast generated over 5,000 sign-ups for the Kiawah e-Club. The 50%+ open rates for this email were mind-boggling. We will definitely use Golf Vacation Insider with other clients.”
“Golf Vacation Insider does a great job of profiling its list,” added Paton, referring to a recent online survey that helped profile the 350,000 Golf Vacation Insider audience as highly affluent and active golf travelers, making it an attractive opportunity for golf resort and destination marketers to influence the decision-making process. Golf Vacation Insider’s subscriber base is currently growing at a rate of 5,000 per month, despite robust list hygiene efforts such as voluntarily ‘turning off’ inactive subscribers.
“Knowing that golfers are presented with all sorts of contests and email signup appeals, we worked closely with Dana Communications to write a compelling “lift note” explaining why our readers should pay special attention to, and join, this one,” said Craig Better, editor and publisher of Golf Vacation Insider. “Our readers trust and appreciate our advice, so they usually respond enthusiastically to our recommendations.” Golf Vacation Insider’s “lift note” and email was sent to its 350,000 active subscribers offering them a direct sign-up to the Kiawah e-Club.
“Working with Golf Vacation Insider initially seemed like a risk because we had never worked with them before,” said Bob Prewitt, president, Dana Communications. “What got us involved was the experience, intelligence and integrity of the senior management team and their flexibility in working with us to understand our needs and achieve our goals. They produced results for us that no other company has been able to accomplish. We’re happy we took the chance with them.”
Golf Vacation Insider’s email subscribers and blog site visitors get expert, honest and trustworthy advice on where to play, stay and dine worldwide. Readers receive reviews and tips about visiting golf resorts, buying golf packages, general travel tips, and recommendations on golf/travel-related gear.
About Dana Communications
In the world of communications and marketing, Dana is the ultimate travel companion with the knowledge to open exciting horizons, ideas to inspire rewarding discoveries, and the creativity to spark successful journeys. Dana Communications was established by a collection of marketing professionals who believe in the power of great ideas. They have used their creative concepts and savvy marketing strategies to help their clients energize their marketing efforts and achieve their goals. Dana has offices stretching from New York and New Jersey, to the Carolinas and San Francisco, California. For more information, visit www.danacommunications.com.
About Golf Vacation Insider
Founded in 2006, Golf Vacation Insider is the Internet’s leading source of independent golf travel advice on where to play, stay, and dine worldwide. With more than 350,000 subscribers receiving its email alerts, GVI has grown to become the largest and most engaged audience in golf travel. Readers receive reviews and alerts about golf packages, golf courses and golf resorts, plus access to dozens of guides to golf destinations and exclusive offers. For more information, visit www.golfvacationinsider.com.
Contact:
Tracy Nackel, TEN Marketing & PR, tnackel@cox.net, 760-420-1602
