New television show – “Driver vs. Driver” – shines spotlight on sports innovation and the Path Golf Products take from concept to pro shop; winner to receive $500,000; “Driver vs. Driver” to premiere on Golf Channel, Fall 2016
CHICAGO, July 13, 2015 – Do you have the next big idea for the world of golf? Or, perhaps you have a concept for the next big innovation in golf drivers? Does working alongside the award-winning Wilson Labs innovation team to watch your idea come to life sound like a dream come true? If so, Wilson Golf wants to hear from you.
Wilson Golf announced today a call for entries as it launches a new television show called “Driver vs. Driver.” This show, scheduled to air on Golf Channel in Fall 2016, is being created to open the door for exciting, unique and fundamentally new, innovative concepts in golf driver equipment. What’s at stake? A $500,000 grand prize and a once-in-a-lifetime opportunity to work with Wilson Golf’s Wilson Labs innovation team of engineers and designers as your idea becomes a Wilson Staff 2017 branded driver sold at golf shops around the country.
“Wilson Golf has a long history of innovation alongside some of the best golfers who have ever played the game,” said Tim Clarke, President of Wilson Golf. “As we push golf innovation into new territories, we recognize that new ideas, materials, design elements and concepts can come from the most unexpected places, industries and people. This new television show is designed to celebrate the entrepreneurial and inventive spirit that is so important to our brand and mine the country for driver ideas that the Wilson Labs team can turn into reality.”
For golfers, inventors, engineers, or anyone who has an idea or concept they believe could be the next big driver concept, Wilson Golf invites you to participate. To enter, individuals and/or teams need to submit a short video on their concept, why they think it can work as the next driver innovation, and a brief synopsis of who they are. Entries can be submitted at www.wilson.com/drivervsdriver. The deadline for entries is 11:59 PM CT, August 15, 2015. A comprehensive overview of show eligibility and requirements can also be found on the site.
Top engineers and designers from Wilson Labs, as well as producers from Golf Channel, will evaluate all entries.
ABOUT “DRIVER VS. DRIVER”
“Driver vs. Driver” will follow the trials and tribulations faced by contestants as their ideas and concepts are evaluated and critiqued by an elite team while going through the grueling process to become a viable driver within the Wilson Golf line of products. A set number of contestant concepts will go through prototyping and vigorous testing within Wilson Labs and the individuals and/or teams will work alongside the Company’s engineers and designers to refine the concept until a winner is determined.
Through an elimination process, the final design concept will be revealed and the winning individual and/or team will receive $500,000 and the opportunity to have a driver they inspired sold at retail.
ABOUT WILSON GOLF
For 100 years, Wilson Golf has designed, manufactured and distributed premium and recreational golf equipment throughout the world. Since 1914, Wilson Staff irons have won 61 major championships, more than any other iron manufacturer in history. That winning tradition continues today by delivering the highest quality equipment to all golfers to enhance performance on the course and the overall enjoyment of the game.
ABOUT WILSON SPORTING GOODS:
Chicago-based Wilson Sporting Goods Co., a subsidiary of Amer Sports, is the world’s leading manufacturer of sports equipment, apparel and accessories. Wilson is a global leader in premium and recreational golf and uses player insights to develop products that push golf equipment innovation into new territories. Through its dedication to creating products that enable athletes at every level to perform at their best, Wilson has earned its place as a leader in sporting goods for over a century.
Contact:
ERIC ANSEL
Phenomenon PR
949-981-1350
eansel@phenomenon.com
