In this brief pause between the two “Opens” we continue our eternal quest for newsworthy topics and insights that are of industry concern vs. media entertainment (which is fun, don’t get us wrong, who doesn’t want to read about the 50th opinion of whether Rory McIlroy should or shouldn’t have been playing soccer on the eve of defending his Open Championship crown?). Continuing in our effort to expand the “voices” featured in the Perspective beyond the two Jims and Stuart, this month Rob Larsen of TeeBone GolfTimes provides his historical and future perspective on the NGCOA’s decision to not participate in 3rd party marketing and why the TeeOff.com by PGA TOUR alliance isn’t likely to change the current trajectory of rounds or course profitability among other things. You can dive right in using the below link:
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201507
In addition, we also cover in the June issue the following topics of industry interest:
• Stuart Lindsay weighs in on the little-noticed fact that while we’re seeing favorable year-over-year results in rounds through May in PerformanceTrak, there’s some air leaking out the expanding revenue balloon in the form of rate softness
• Jim Dunlap alerts owner/operators to the latest case of “man bites dog” as a lone wolf male golfer systematically stalks “women’s events” and then sues for not being allowed to participate (so much for wanting to exploit the opportunity in women’s golf for the industry; we resisted the urge to write a golf expose’ on Caitlyn Jenner who we guess can sign up for either men’s or women’s events…)
• Jim Dunlap also explores the possibilities of the growing golf gift card market which has potential to both expand revenue and, importantly, doesn’t rely on discounting as part of the allure
• Jim Koppenhaver bats clean-up with a Q&A on how golf needs to address and respond to the Millennial mindset in response to an overseas inquiry by a couple of students in B-School exploring the topic of why the golf industry needs Millennials more than they need us
• Plus the monthly Industry Scorecard (the only integrated scorecard of weather, rounds, utilization, revenue, RevpAR and equipment sales in one place) and Seattle, WA as this month’s Market Focus which registered as the 11th healthiest of the Top 25 US Golf Markets in our annual ranking update
We recognize and thank our continuing sponsors; KemperSports, Troon Golf and Bayer CropScience. As we pass the midpoint of the calendar and budget year (and the days begin getting shorter), might we suggest that your organization consider whether Pellucid Perspective sponsorship could help your business gain awareness and trial in 2015? We’re always looking for additional sponsors who are thought-leaders in their respective fields and continue our successful 12-month sponsorship offering at a slight discount vs. the basic six month sponsorship rate. Twelve-month sponsors also receive all Pellucid industry-standard reports (State of the Industry, Outside the Ropes, Monthly Weather Impact Tracking (Nat’l, Reg’l, Markets), Top 25 US Golf Markets Scorecard and National Golf Consumer Franchise Health Scorecard). Sponsorship provides exposure to approximately 30K industry leaders and followers and associates your brand with Pellucid’s effort to expand intelligent thinking on today’s most challenging industry issues. We also announced in Q2 a limited number of “Ad Partner” programs for those who may not be able to make a 6 or 12-month commitment (3 months are now available) or who may not need a half page or more exposure (quarter pages now available). If you’re interested in knowing more about sponsorship opportunities or are interested in a preview of our ad partner options, contact Editor-in-Chief Jim Dunlap (760-212-3714, mailto:jdgolfer@cox.net).
If you know of associates who would benefit from the topics and insights covered in this issue, feel free to forward this email and encourage them to register on the Pellucid website (http://www.pellucidcorp.com/news/elist) to join the conversation, discussion and debate.
As always, you can review and order any of Pellucid’s range of reports and services at www.pellucidcorp.com. From the numbers and details of how our industry’s consumer base is changing at the national level to our individual facility-level services including weather impact (Cognilogic) and market analysis (Golf Local Market Analyzer), we’ll keep you one step ahead of the competition in this increasingly challenging industry landscape.
Contact:
Jim Koppenhaver, President, Pellucid Corp.
mailto:jimk@pellucidcorp.com
www.pellucid.corp