July 23, 2015, New York, N.Y. – Golf Vacation Insider, the Internet’s leading source of independent golf travel advice, has introduced a new, bi-weekly “Travel Deals” email blast allowing resort and destination marketers to send their messages directly to Golf Vacation Insider’s 350,000 subscribers.
Each installment of Travel Deals is a collection of 5 editorially curated and sponsored golf packages or “travel deals” emailed every other week directly to the Golf Vacation Insider audience.
Resort and destination marketers can participate on a 100% risk-free, pay-per-click basis.
With more than 350,000 subscribers, average open rates of 52.6%, and average click-through rates of 7%, Golf Vacation Insider is the world’s largest and most responsive audience of golf travelers.
“This model is similar to traditional pay-per-click programs, but it’s far more targeted and effective,” said Craig Better, editor and publisher of Golf Vacation Insider. “It’s similar in that advertisers pay only for the people who read their ads and click through to their websites, but it’s different in that all of the clicks and added exposure are coming from a pre-qualified audience of active and affluent golf travelers. Our charter advertisers have been thrilled with their results.”
Resort and destination advertisers can choose to promote deals such as stay and play packages, golf specials, or general resort offers, and they can expect to receive between 250-2,500 clicks per email send depending on the offer and placement.
Offers exclusive to the Golf Vacation Insider audience receive preferred positioning and frequency advertisers are extended preferred positioning and pricing.
Golf Vacation Insider has made getting started with Travel Deals extremely fast and easy. Partners can simply “point” to a package they wish to promote and GVI will create the listing and submit it for approval before sending to its audience.
Automatic performance reporting is included and provides details on deliveries, opens, and clicks.
“Once we deliver your clicks and reach your budget, we’ll turn your campaign off,” added Better. “In addition to having the protection of only paying for people who actually click to learn more about your offer, you also receive impressions, branding, and awareness at no extra charge. You can cancel your campaign at any time and we’ll refund any “unused clicks” on a pro-rata basis. It truly is 100% risk-free.”
To learn more about Golf Vacation Insider Travel Deals, contact Craig Better, editor and publisher at: editor@golfvacationinsider.com.
About Golf Vacation Insider
Founded in 2006, Golf Vacation Insider is the Internet’s leading source of independent golf travel advice on where to play, stay, and dine worldwide. With more than 350,000 subscribers receiving its email alerts, GVI has grown to become the largest and most engaged audience in golf travel. Readers receive reviews and alerts about golf packages, golf courses and golf resorts, plus access to dozens of guides to golf destinations and exclusive offers. For more information, visit www.golfvacationinsider.com.
Contact:
Tracy Nackel, TEN Marketing & PR, tnackel@cox.net, 760-420-1602
