Atlanta, Georgia — An exciting new advertising opportunity is available for golf travel providers, tourism entities and golf resorts to reach golfers all year long. Crossroads Marketing, Inc. has partnered with Tee Time Golf Pass® to create a special travel section within the 50,000 passbooks sold each year.
The key to the new marketing outlet is that it’s not just about year long shelf life, but actual active usage of the guide over and over again by the golfer. Advertisers’ messages will be seen multiple times throughout the year.
Additionally, the 50,000 passholders will be reached via a quarterly e-newsletter bringing them updated course offers and golf package deals and through a direct mailer sent twice each year to 70,000 current and former passholders. The collective reach for the program with no multipliers is 320,000.
The Tee Time Golf Pass® provides special offers and pricing at over 1,100 golf courses throughout the Northeast, Mid-Atlantic and Midwest to its passholders. It has been available for purchase since 1992 and continues to grow its database of golfers, as well as strengthening its relationship with golf courses.
Crossroads Marketing, Inc. is a niche publishing and marketing company specializing in golf travel and tourism. The company has been publishing the official Alabama Golf Guide since 1997; the Let’s Golf® Travel Directory since 1999; and the official Mississippi Golf Guide since 2001.
Information about the new travel section can be found online at TeeTimeGolfTravel.com.
Contact:
Pam Shaheen
404-435-1016
pamshaheen@letsgolf.com
