Top companies, influential buyers and valuable business programming planned for Aug. 17-19.
PALM BEACH GARDENS, Fla. (Aug. 12, 2015) – The 2015 PGA Fashion & Demo Experience will bring together thousands of golf industry influencers next week, Aug. 17-19, to preview the newest golf apparel and accessory collections, test the latest equipment and golf technology, learn from industry experts and network with colleagues in the sophisticated settings of Cascata Golf Club and the Palazzo Ballroom of the Venetian Conference Center in Las Vegas.
“We are especially pleased that following a successful re-launch in 2014, the 2015 PGA Fashion & Demo Experience is attracting such strong participation by more than 200 top companies and brands, plus thousands of influential PGA Professionals and buyers from around the world,” said PGA Worldwide Golf Exhibitions Senior Vice President and General Manager Ed Several. “We look forward to providing an exciting and comprehensive event where golf’s leaders can build their businesses and foster valuable industry connections.”
Monday, Aug. 17
PGA Outdoor Demo Experience
Top equipment and technology companies will demonstrate their newest products and services at the 2015 PGA Outdoor Demo Experience, Aug. 17, at Cascata Golf Club just outside of Las Vegas. The PGA Outdoor Demo Experience opens the PGA Fashion & Demo Experience with a full day of golf events including a Pro-Pro Tournament, short-game instructional workshop, new equipment and technology testing, an indoor golf product marketplace, industry networking, special events, contests/prizes, live music and a barbeque.
• 9 a.m. Pro-Pro Tournament (shotgun start, full field, $20,000 purse)
• 2 p.m. – 7 p.m. PGA Outdoor Demo Experience. – Equipment Testing, Indoor Marketplace, Industry
Networking, Special Events, Contests/Prizes, Live Music & BBQ
• 3:30 p.m. – 4:30 p.m. Short Game Instructional Workshop featuring 2011 PGA Teacher of the Year
Mike Malaska (separate registration required)
PGA Professionals attending the PGA Outdoor Demo Experience will receive 4 MSR credits in the industry participation category. Complimentary shuttle transportation is provided between The Venetian and Cascata Golf Club beginning at 1:30 p.m. and running every 20 minutes. The last shuttle will depart The Venetian at 6 p.m.
Tuesday and Wednesday, Aug. 18-19
PGA Fashion & Demo Experience – Show Floor
More than 200 top companies and brands will showcase the newest equipment and technology, plus the hottest fashion trends and accessory collections exclusively for attending PGA Professionals and buyers at the PGA Fashion & Demo Experience. Co-located with multiple Las Vegas Fashion Week trade shows, the PGA Fashion & Demo Experience, is taking place in the Palazzo Ballroom on the fifth floor of the Venetian Conference Center. A live fashion show, multiple special events and education seminars complement the marketplace and build a robust schedule of professional programs for attendees. The PGA Fashion & Demo Experience opens each morning at 8:30 a.m., closes at 7 p.m. on Tuesday, and 4 p.m. on Wednesday.
PGA Fashion & Demo Experience Live Fashion Show
On Tuesday, Aug. 18, at 5 p.m., the main stage and networking lounge will be transformed for a special evening affair, as industry guests are invited to the PGA Fashion & Demo Experience Live Fashion Show, presented by SWINGDISH. This live, runway production will showcase many of the latest golf lifestyle collections by the industry’s top
designers and will be moderated again this year by Golf Channel’s Bailey Mosier.
Participating companies to date include: Callaway Golf, Chip Shot Kids, Cross Golf USA, Cutter & Buck, Daily Sports, Dominie Luxury, Fairway Fox, Nivo Sport, Silgo Wear Inc., Straight Down Clothing Co., SWINGDISH, TravisMathew Apparel, Line Up Group/San Soleil, Longball Inc., and Under Armour.
PGA Fashion & Demo Experience Opening Night Reception
Immediately following the Live Fashion Show, all registered event attendees are invited to the Opening Night Reception, presented by SWINGDISH, from 5:30 p.m. – 7 p.m., featuring wine, beer, & light hors d’oeuvres in a social, lively atmosphere on the Show floor. Exhibitor booths will be open for business during this networking event for buyers to enjoy the extended hours to explore, browse and discuss all the latest finds the Show floor has to offer.
PGA Education Conference
The PGA Education Conference, held in conjunction with the 2015 PGA Fashion & Demo Experience, features certification programs, an outdoor short-game instructional workshop, more than 20 classroom seminars, a full-day player development workshop and a special keynote industry conference. On Tuesday morning, Aug.18, the educational offerings begin with “Developing Power and Maximizing Your Golf Performance”, led by David Donatucci, M.Ed, C.S.C.S Owner/Director The Florida Institute of Performance. PGA Professionals can earn up to 20 MSR credits through participation in the PGA Fashion & Demo Experience.
About the PGA Fashion & Demo Experience
The 2015 PGA Fashion & Demo Experience, Aug. 17-19, in Las Vegas, is a golf merchandising, product testing and professional education event, exclusively for golf industry professionals and golf lifestyle apparel retailers. The PGA Outdoor Demo Experience at Cascata Golf Club, Aug. 17, is open 2 p.m. – 7 p.m. The PGA Fashion & Demo Experience at the Venetian is open Aug. 18, 8:30 a.m. – 7 p.m.; and Aug. 19, 8:30 a.m. – 4 p.m. The event is organized by the PGA of America and PGA Worldwide Golf Exhibitions. Additional details and registration are available at PGALasVegas.com.
Contact:
PGA Worldwide Golf Exhibitions/Media: Sherry Major, (716) 662-3855, smajor@reedexpo.com
PGA Worldwide Golf Exhibitions/Exhibitor: Alex Goodman, (203) 840-5641, agoodman@reedexpo.com
PGA of America/Media: Michael Abramowitz, (561) 389-4647, mabramowitz@pgahq.com
