In a telling tale regarding how quickly fortunes can change in the golf consumer equipment segment, this month we provide a more circumspect look at the challenges facing TaylorMade-adidas Golf (TMaG) than the racier headlines appearing in the general media suggesting that adidas AG is getting out of the golf business in the near future. In our opinion, about the only chances of that happening in total is the emergence of an unexpected strategic or stupid buyer. Jim Koppenhaver’s article on the potential TMaG puts and calls headlines this month’s issue:
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201508/
In addition, we also cover in the August issue the following topics of industry interest:
• Continuing our evolution to having a non-Pellucid voice in every issue covering topics of wide interest (the strategy behind the EZLinks-PGA TOUR joint venture in the 3rd Party Tee Time Marketing (3PTM) space), Gary Cohen the CEO of EZLinks writes on how potential facility operator indecision (i.e. not trying their new offering) is in fact making a decision to be stuck with the same offerings and options they currently have in the GolfNow-dominated environment
• Jim Dunlap continues to chronicle the financial consolidation of major owner/operators with a story on Arcis’ rise in importance which pairs industry veterans Blake Walker (ClubCorp) in the lead role and Joe Munsch (Eagle Golf) as President. The $64,000 question Jim attempts to divine is whether these reshufflings of properties and finances is a new foundation of industry stability or whether we’re simply re-arranging the furniture in the living room of our old home
• Stuart Lindsay rounds out the cast of characters contributing to this month’s information and insights with his article regarding customer service and communication with a “good news/bad news” perspective on how it’s helping our clients who do it well and frustration with the majority of operators and stubborn counter staff who still don’t “get it” (or care?)
• Plus the monthly Industry Scorecard (the only integrated scorecard of weather, rounds, utilization, revenue, RevpAR and equipment sales in one place) and New York/Newark, NY/NJ as this month’s Market Focus which registered as the 12th healthiest of the Top 25 US Golf Markets in our annual ranking update
Contact:
Jim Koppenhaver, President, Pellucid Corp.
mailto:jimk@pellucidcorp.com
www.pellucid.corp
