(RESTON, VA) – Billy Casper Golf Chairman and CEO Peter Hill has been ranked No. 4 on Golf Inc. magazine’s list of “Most Innovative People in Golf” for his “thinking-outside-the-box” leadership of the company that manages the fifth largest portfolio of golf courses, country clubs and resorts worldwide.
Ushering in a new era of engagement in the $69 billion golf industry, Hill is focused on BGC creating “the best operating platform in the history of golf.” A key component is his advent of “BCG Ventures” that features the Billy Casper Digital Network and a database that touches one of every eight golfers in America.
The magazine applauds Hill’s passion for boosting golf’s appeal among avid players and beginners. BCG-managed properties are realizing surges in rounds and revenue through groundbreaking, experiential programs, including:
• FootGolf – The widely-popular golf-soccer hybrid installed at dozens of BCG courses is drawing new demographics and producing meaningful, incremental income for owners.
• GolfBoard – Backed by a safety-first mantra, courses are filling tee sheets with these durable, surf-inspired, motorized golf vehicles that millennials and golf traditionalists love to ride.
• Women on Course – The nation’s premier networking organization has introduced more than 30,000 women to golf through nearly 2,000 fun and supportive events.
• World’s Largest Golf Outing – The biggest one-day celebration of golf and charity created by Hill in 2011 has seen 40,000-plus golfers raise nearly $3 million for Wounded Warrior Project.
About his hands-on, forward-looking approach, Golf Inc. states: “Hill leads by example. He’s all about innovation. He embraces it. He encourages it.”
“Billy Casper Golf doesn’t follow industry trends, it creates them,” says Hill, who co-founded BCG in 1989 with business partner Robert Morris and the late PGA TOUR legend Billy Casper. “I’m a cog in a greater wheel as our ingenious team constantly develops new and exciting programming which golfers crave.”
The “innovative” recognition follows Hill’s No. 6 ranking among Golf Inc.’s “Most Powerful People in Golf” in 2014, the 10th consecutive year he’s among golf’s top 10.
About Billy Casper Golf
Founded more than 20 years ago in cooperation with the late golf legend Billy Casper, the company is the largest owner-operator of golf courses, country clubs and resorts in the U.S. with more than 150 properties in 29 states. Headquartered in Reston, Virginia with regional offices across America, BCG specializes in course and property maintenance, staffing and training, clubhouse operations, food-and-beverage, merchandising, golf instruction, marketing and public relations, special events and financial management.
Company highlights include BCG Spectrum, BCG Private and BCG Select management solutions; Buffalo Brand Invigoration Group, the in-house golf-sport-lifestyle PR, strategy development, integrated marketing, social media and design firm; BCG Ventures featuring proprietary, innovate programs like the annual “World’s Largest Golf Outing,” Women on Course and Casper Labs, the testing ground for FootGolf, GolfBoard, Billy Casper Digital network and other programming which drive engagement.
More information: www.billycaspergolf.com, 703.761.1444.
Contact:
Andy DeKeuster
Billy Casper Golf / Buffalo Brand Invigoration Group
703.891.3324
adekeuster@billycaspergolf.com
Covering the business of golf!
