New brand identity and Fusion54 hit the market
FOR IMMEDIATE RELEASE – CHASE54, the growing apparel brand named for the pursuit of golf’s perfect score, has launched its FALL 2015 collection online. In addition to three groupings each for men and women, the brand highlights its new ELEMENTS basics group and FUSION54 family of technologies. The new collection incorporates its new branding launched at the PGA Show in Orlando with special details featuring the new logo and tagline.
FALL 2015 pays tribute to world-class golf, travel and adventure destinations. This focus aligns with modern fashion trends and creative synergies from around the world. For women, inspiration comes from Zimbabwe, Colombia and Lumbok, Indonesia. For men, the style inspiration comes from South Africa, Anguilla and French Polynesia. There is a nod to festivity in the prints, celebrating the introduction of a new brand and new era for CHASE54.
“We’re beyond thrilled to finally offer this new collection online with our sophisticated new brand look and feel,” says Lulu Faddis, Chief Designer and Creative Director. “I believe people are going to be awe-struck by this stunning collection and even more impressed when they feel the fabrics and new FUSION54 technologies,” she adds. “Online shoppers and consumers who shop at clubs carrying CHASE54 are in for a real treat,” Faddis says.
FEATURED NEW ITEMS:
Women’s “Republic Jacket” in Angora – MSRP: $104.95
A supreme statement maker on and off the course. Dress to impress whether at work, playing a round or out with the ladies. The long-sleeve jacket features perforation on the front, back and sleeve panels. This lifestyle piece is created with a polyester/spandex blend that offers exceptional four-way stretch.
Men’s “Merci Polo” in Beryl – MSRP: $74.95
Ultra fine yarns come together in this micropolyester garment to bring macroperformance. CHASE54 FeatherFuze™ high-gauge fabric is featherweight, moisture wicking with unbeatable stretch and also offers UPF40 protection. It keeps you cool and dry and to top it off, features an ultra-soft hand. With reflective tape trim and a CHASE54 perforated NEW logo at the back collar for additional ventilation, he’ll be thanking you as he heads out on course.
NEW Elements Group – Core Basics:
In addition to the six fashion groupings, CHASE54 presents its ELEMENTS group of basic garments, ideal for tournaments, corporate events or to bring core styles into a golfer’s wardrobe. With a range of dynamic colors, the men’s styles include eight polos, a long-sleeve polo, three outerwear pieces, four mid-layering pieces and seven bottoms. The women’s offering includes four short-sleeve polos, a sleeveless polo, two longer-sleeve polos, a vest, four mid-layering pieces, three outerwear pieces, two shorts, a skort and a pant.
“We’re pleased to be able to offer basics that are a whole level above in quality fabrications, technologies, fit and design,” she adds.
For more information on the CHASE54 brand or collection, contact: Amy Yanda-Lee- Marketing & PR Director – amy@chase54.com or 877-718-2121 X801. Visit CHASE54 online: www.chase54.com
ABOUT CHASE54: Based in New York and with a design room and showroom in La Quinta, CA, Chase54 is a lifestyle brand created by golfers for golfers and beyond. Founded and backed by 30 years of garment manufacturing excellence and more than 400 million garments produced, Chase54 offers golf apparel for both men and women with phenomenal styling and superior fabrics, all at an affordable price. To learn more about the brand, visit www.chase54.com.
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