Acquisition makes it easier for golf courses to sell tee times virtually anywhere
CHICAGO – September 8, 2015 – EZLinks Golf LLC, a PGA TOUR affiliated company, announced the acquisition of GolfSwitch Inc., the golf industry’s leading integration platform, connecting more than 40 tee sheets and thousands of golf courses with hundreds of distribution channels worldwide. The acquisition makes it simple for golfers to book and for golf courses to sell tee times anywhere.
“EZLinks Golf is committed to creating a more competitive marketplace for golf courses and golfers alike,” said Gary Cohen, chief executive officer, EZLinks Golf. “The GolfSwitch platform provides all golf courses with the opportunity to market and sell their inventory through multiple distributions channels, including TeeOff.com by PGA TOUR.”
Promoted to millions of golfers through PGATOUR.com, PGA TOUR events and through national television, radio and digital advertising targeting golfers, TeeOff.com by PGA TOUR is one of more than a hundred distribution channels golf courses can connect with through the Golf Switch platform. Other distribution outlets include resort properties, travel packagers, Open Tee, Golf 18 Network and more.
“As a significant shareholder in EZLinks Golf, the PGA TOUR is excited and supportive of the acquisition and EZLinks efforts to grow and expand the game,” said Tom Wade, the Chief Commercial Officer of the PGA TOUR.
In addition to the GolfSwitch distribution platform, EZLinks Golf LLC acquired the Open Tee tee time reservation platform and consumer site.
About EZLinks Golf LLC
EZLinks Golf LLC, a PGA TOUR affiliated company, produces industry-leading software and services to power the operations and marketing needs of the golf industry. Founded in 2015 by the PGA TOUR and EZLinks Golf Inc., EZLinks Golf LLC software and service suite is tailored for golf and includes: tee sheet, point of sale, 24/7 reservation center, online booking engines, marketing services, 24/7 support and TeeOff.com by PGA TOUR (www.teeoff.com) – an online tee time marketplace connecting millions of golfers with tee times at golf courses worldwide. For more information, visit www.ezlinksgolf.com.
About PGA TOUR
The PGA TOUR is the world’s premier membership organization for touring professional golfers, co-sanctioning more than 130 tournaments on the PGA TOUR, Champions Tour, Web.com Tour, PGA TOUR Latinoamérica, PGA TOUR Canada and PGA TOUR China.
The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, and provide financial opportunities for TOUR players.
Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion households in 226 countries and territories in 32 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2014, tournaments across all Tours generated a record $140.5 million for local and national charitable organizations, after surpassing $2 billion in all-time charitable contributions early in the year.
The PGA TOUR’s web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, FL.
EZLinks Golf LLC