CASTLE PINES, Colo. (Oct. 7, 2015) – JJKeegan+ is sponsoring a webinar featuring Michael Loustalot, “Mitigating the Cost of Third-Party Tee Time Distribution,” on October 14 at 11:30 a.m. EDT on October 14. Registration is complimentary for members of JJKeegan+, while guest participant fee is $50. Those interested in registering should visit, http://www.jjkeegan.com/store/2015-september-23-webinar-at-1130-a-m-edt-830-a-m-pdt-mitigating-the-cost-of-third-party-distribution.
“Mike will show golf course owners how to grow their database and increase reservations from their own websites,” said James J. Keegan, managing principal of JJKeegan+. “Most significantly, Mike’s goal will be to set golf operators on a path to independence from third-party distribution.”
Mike Loustalot’s cutting-edge research will “unwrap some of the secrets of tee time aggregators,” said Keegan. “An efficiently managed golf course that properly builds and segments its database does not need a third-party distribution company.”
Loustalot currently owns Golf Marketing Advisors, a consulting business. Previously, he served as president of Digital Caddies; vice president of strategic partnerships for Golf Channel Solutions/Golf Now; and vice president of sales for Cypress Golf Solutions.
“What started as a proposition to help golf operators sell ‘off-peak’ inventory has morphed into a practice that is selling peak times at a significant discount, tee times that historically were sold directly by the golf courses,” Loustalot explained. “These firms are liquidating up to 10 percent of a course’s tee times in direct competition to the course’s own sales efforts.”
JJKeegan+- the leading specialist in golf course operations analysis and education -is hosting this webinar in conjunction with the debut of a new service designed to help course operators calculate the cost of third-party distribution agreements. Loustalot, who has worked in electronic tee-time distribution for more than two decades, will bring his expertise to JJKeegan+ clients, helping them to understand the impact of third-party tee-time services on revenue.
Keegan, who authored the award-winning book The Business of Golf – What Are You Thinking? How to Maximize the Financial Return of a Golf Course,” recently rebranded his company from Golf Convergence to JJ Keegan+.
For additional information, access the web site at www.jjkeegan.com or call 303/283-8880.
Hunter Public Relations