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CASTLE PINES, Colo. (Oct. 12, 2015) – JJKeegan+ is sponsoring a webinar featuring Michael Loustalot, “Exposing Golf’s Third Card Monte Experts,” on October 14 at 11:30 a.m. EDT. To register Click here. The goal of the Webinar is set golf operators on a path to independence from third-party distribution.
Mike will show golf course owners how to grow their database and increase reservations from their own websites,” said James J. Keegan, managing principal of JJKeegan+. Mike Loustalot’s cutting-edge research will “unwrap some of the secrets of tee time aggregators. An efficiently managed golf course that properly builds and segments its database does not need a third-party distribution company.”
Loustalot currently owns Golf Marketing Advisors, a consulting business. Previously, he served as President of Digital Caddies; vice president of strategic partnerships for Golf Channel Solutions/Golf Now; and vice president of sales for Cypress Golf Solutions.
“What started as a proposition to help golf operators sell ‘off-peak’ inventory has morphed into a practice that is selling peak times at a significant discount, tee times that historically were sold directly by the golf courses,” Loustalot explained. “These firms are liquidating up to 10 percent of a course’s tee times in direct competition to the course’s sales efforts.”
JJKeegan+, the leading strategist in golf course operations analysis and education is hosting this webinar in conjunction with the debut of a new service designed to help course operators calculate the cost of third-party distribution agreements. Mike Loustalot, who has worked in electronic tee-time distribution for more than two decades, will bring his expertise to JJKeegan+ clients, helping them to understand the impact of third-party tee-time services on revenue.
Keegan, who authored the award-winning book The Business of Golf – What Are You Thinking? How to Maximize the Financial Return of a Golf Course,” recently rebranded his company from Golf Convergence to JJ Keegan+.
For additional information, access the web site at www.jjkeegan.com or call 303/283-8880.
Contact:
JJ Keegan, Maestro
JJ Keegan+
303 283 8880
jjkeegan@jjkeegan.com
