Who ever thought back in the late ’90s/early 2000s that getting a golf course permitted and built would be a problem? In retrospect, maybe we would have all been better off had it been. The government comes riding (too little, too late) to the rescue of golf as Jim Dunlap headlines this month’s issue with a story on how the Bureau of Land Management and San Diego officials torpedoed two projects out West with their “oversight” (intentional double meaning there for our astute readers). Click here to read all about it and how we’ve been “saved” from one additional golf course and a major renovation of a second:
http://www.nxtbook.com/nxtbooks/pellucid/perspective_201510/
In addition, the October issue gives readers a tour through the following topics:
• Stuart Lindsay puts the spotlight on customer service and our need to remember that we’re in the hospitality business and competing for share of recreation in the golfer’s mind as well as wallet. He also reminds us that “the customer isn’t always right” and the evolving delicate dance with increasingly ADD consumers who want us to accommodate their distracted behavior
• In our developing commitment to having various “industry voices” weigh in monthly on topics we perceive to be of wide interest, respected architect Richard Mandell explains why he opted to cancel this year’s Affordable Golf Symposium which he created and has gotten good participation in the past. He also opines on how we need to continue (accelerate?) the change in architectural thinking to accommodate both the traditional golfer and the next, younger and digital/video game generation
• Jim Koppenhaver weighs in, uncharacteristically, on the entertainment side of the industry and how the changing of the guard in the PGA TOUR to the young guns should and could give those of us in the industry on the operational side a new face and approach to the game (“These guys are fun!”) while challenging operators to not waste this potential opportunity
• Plus the monthly Industry Scorecard (the only integrated scorecard of weather, rounds, utilization, revenue, RevpAR and equipment sales in one place) and Miami FL as this month’s Market Focus which registered as the 14th healthiest of the Top 25 US Golf Markets in our annual ranking update
We recognize and thank our continuing sponsors; KemperSports, Troon Golf and Bayer CropScience. As we enter the final quarter of the year, that means both budget planning for 2016 as well as potentially small opportunistic spends to build awareness in advance of the PGA Show in January (not as far away as you think). For either situation, might we suggest that your organization consider whether Pellucid Perspective sponsorship could help your business gain awareness and trial? For the 2016 planners, we’d suggest our successful 12-month sponsorship offering at a slight discount vs. the basic six month sponsorship rate. Twelve-month sponsors also receive all Pellucid industry-standard reports (State of the Industry, Outside the Ropes, Monthly Weather Impact Tracking (Nat’l, Reg’l, Markets), Top 25 US Golf Markets Scorecard and National Golf Consumer Franchise Health Scorecard). Sponsorship provides monthly exposure to approximately 30K industry leaders and followers and associates your brand with Pellucid’s effort to expand intelligent thinking on today’s most challenging industry issues. For the 2015 opportunistic spenders, we would suggest one of our smaller-bite “Ad Partner” programs for those who may not be able to make a 6 or 12-month commitment (as short as 3 months are now available) or who may not need a half page or more exposure (quarter pages now available). If you’re interested in knowing more about sponsorship opportunities or are interested in a preview of our ad partner options, contact Editor-in-Chief Jim Dunlap (760-212-3714, jdgolfer@cox.net).
If you know of associates who would benefit from the topics and insights covered in this issue, feel free to forward this email and encourage them to register on the Pellucid website (http://www.pellucidcorp.com/news/elist) to join the conversation, discussion and debate.
As always, you can review and order any of Pellucid’s range of reports and services at www.pellucidcorp.com. From the numbers and details of how our industry’s consumer base is changing at the national level to our individual facility-level services including weather impact (Cognilogic) and market analysis (Golf Local Market Analyzer), we’ll keep you one step ahead of the competition in this increasingly challenging industry landscape.
Contact:
Jim Koppenhaver, President, Pellucid Corp.
jimk@pellucidcorp.com
www.pellucidcorp.com