(RESTON, VA) – Billy Casper Golf (BCG) Chairman and CEO Peter Hill has been ranked No. 6 on Golf Inc. magazine’s recently-released “Most Powerful People in Golf” list, the 11th consecutive year he’s finished in the top 10.
Hill joins legend Jack Nicklaus, PGA Tour Commissioner Tim Finchem, stars Jordan Spieth and Rory McIlroy, and Golf Channel President Mike McCarley among the foremost influencers.
Co-founding BCG in 1989 with business partner Bob Morris and World Golf Hall of Fame member, the late Billy Casper, Hill has directed the company into a new era of engagement.
In becoming the world’s fifth largest owner-operator of golf courses, country clubs and resorts, Hill is known for building programs which significantly introduced golfers to the game and prompted lapsed golfers to return. BCG touches one of every eight U.S. public golfers in America.
About his leadership, Golf Inc. states: “Peter Hill has instilled stability in the Virginia-based management company while encouraging new and innovative ventures.”
The magazine lauds Hill’s passion, and several BCG highlights contributed to the ranking;
• Addition of 12 managed properties the past year
• Launched BCG Select, an à la carte service offering whereby course owners remain hands-on in optimizing business performance
• Introduction of Casper Labs (part of BCG Ventures), the company’s in-house “think tank and testing ground,” that drives engagement through FootGolf, GolfBoard, the Billy Casper Digital Network and other initiatives
• Presented with Wounded Warrior Project’s prestigious “Talkhouse Award for Community Service” for the World’s Largest Golf Outing that raised a record $1,024,287 in 2015 – and more than $3 million since 2011 – making it the biggest one-day celebration of golf and charity
• Honored with the coveted “Helios HR Apollo Award for Talent Development” by focusing on in-depth employee training via BCG University that includes “ACE the Guest Experience,” “Building Our Buffalo” (mentorship) and Superintendent Business Institute modules
• Expanded services offered by Buffalo Brand Invigoration Group, including public relations, integrated marketing, strategy development, social media and creative services
• Growth of its Women on Course division by 200% in membership, 400% in participation and 100% in events which have welcomed nearly 30,000 women to golf and its amazing lifestyle
• Strengthened its industry-leading marketing and digital footprint by rounding out its internal data segmentation, analytics, dynamic pricing, promotional activation and social monitoring teams
• Upheld its No. 1 rank among management companies in courses enrolled in the Certified Audubon Cooperative Sanctuary program
“Billy Casper Golf remains the vanguard for professional golf course management,” says Hill. “This recognition is the product of a remarkably talented team that constantly advances our super-strong operating platform.”
About Billy Casper Golf
Founded more than 25 years ago in cooperation with the late golf legend Billy Casper, the company is the largest owner-operator of golf courses, country clubs and resorts in the U.S. with more than 150 properties in 29 states. Headquartered in Reston, VA with regional offices across America, Billy Casper Golf specializes in course and property maintenance, staffing and training, clubhouse operations, food-and-beverage, merchandising, golf instruction, marketing and public relations, special events and financial management.
Company highlights include BCG Spectrum, BCG Private and BCG Select management solutions; Buffalo Brand Invigoration Group, the in-house golf-sport-lifestyle PR, strategy development, integrated marketing, social media and design firm; BCG Ventures featuring proprietary, innovative programs like the annual “World’s Largest Golf Outing,” Women on Course and Casper Labs, the testing ground for FootGolf, GolfBoard, Billy Casper Digital network and other programming which drives engagement.
More information: www.billycaspergolf.com, 703.761.1444.
Contact:
Andy DeKeuster
Billy Casper Golf / Buffalo Brand Invigoration Group
703.891.3324
adekeuster@billycaspergolf.com
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