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Troon And SportRx Announce New Partnership

October 22, 2015

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Leading brands join together to bring eyewear expertise to golfers

Scottsdale, Ariz. (October 22, 2015) – Troon,® the leader in upscale golf course management, development and marketing is pleased to announce a new partnership with SportRx, the leader in sports prescription eyewear. The new relationship brings SportRx’s vast eyewear expertise to Troon customers through the company’s dedicated team of sports opticians, and delivers the ultimate guide to golf sunglasses and prescription golf sunglasses. The SportRx-Troon partnership also opens up access to 40 sport and lifestyle eyewear brands via a custom-tailored Troon website at http://troon.sportrx.com.

With the personalized service of SportRx opticians, golfers receive expert advice on the best golf eyewear to help take their game to the next level. After many years of experience in the realm of golf sunglasses, the SportRx opticians have identified optimal frame and lens duos for pristine vision on the golf course.

“We are thrilled to partner with SportRx,” said Ryan Walls, Troon’s senior vice president, operations, sales & marketing. “SportRx has an incredible reputation as a leader in their industry and is known for customized service and the ability to create the best prescription eyewear tailored to golf and other sports.”

The partnership will also educate players on how to achieve the best vision on the golf course by working with a sports optician to break down everything a player needs to know about golf sunglasses, including: sport-specific frame features, lens shape and size, lens colors and tints, polarized vs. non-polarized lenses, and of course, the correct prescription lenses. The SportRx opticians guide golfers into the right frame and lens combinations to most accurately track the ball and read the greens with precision.

“Troon offers an ideal partnership to help connect us with more golfers and to communicate the unique service that SportRx provides,” said Rob Tavakoli, vice president, SportRx. “There are many details that golfers take into consideration when trying to perfect their game. Vision is somehow often overlooked. Many players don’t realize that golf-specific sunglasses are available – even with a prescription. We’ve spent the last two decades specializing in sport-specific eyewear, and have mastered the art of prescription wrap-around lenses.”

About Troon

Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company, with now more than 250 golf courses in its portfolio. Also specializing in homeowner association management, private residence clubs, estate management and associated hospitality venues, the company oversees operations at Troon Golf, Honours Golf and Troon Privé properties located in 37 states and 29 countries. Additionally, there are 56 Troon affiliated properties featuring 75 courses that have been recipients of a “Top 100” ranking by national and international publications. Troon properties include Princeville Makai Golf Club, Kauai, Hawaii; The Westin La Paloma Resort & Spa, Tucson, Ariz.; The Bay Club, Berlin, Md.; Prince’s Golf Club, Sandwich, England; and CostaBaja Golf Club, in La Paz, Mexico. For additional news and information, visit www.Troon.com.

About SportRx

SportRx was selected as the 10th Best Place to Work in America by Outside Magazine, which is a direct reflection of the passion that permeates the SportRx building for helping people see better while doing the things they love. In 1996, SportRx changed the way people buy glasses, and they provided active prescription-wearers with a solution to their longtime struggles with vision. In addition to golf sunglasses and prescription golf sunglasses, SportRx can custom-tailor eyewear for athletes in virtually every sport – whether they wear a strong prescription or have 20/20 vision. Along with offering prescription sunglasses online, SportRx provides a full range of eyewear options including custom reading glasses, prescription safety glasses, and even prescription ski goggles. Customers can shop all their favorite brands including Oakley, Ray-Ban, Maui Jim, and Costa Del Mar, and then have them delivered straight to their doorstep. With free shipping, easy returns, and the guidance of expert opticians, SportRx eliminates any uncertainty of buying glasses online, and gives customers an instant resource for all things eyewear.

Contact:
Brett Brooks

Troon

480.477.0480

bbrooks@troongolf.com

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