Palm Springs, CA – Nov. 1, 2015
A recent survey of FootGolf facilities conducted by the American FootGolf League (AFGL) reveals the new sport is generating millions of dollars in new revenue for courses installing FootGolf.
“For a new sport to produce such a quick rate of return for golf courses is encouraging,” says Harvey Silverman, editor of This is FootGolf Magazine. “We had a good cross-section of AFGL courses respond – par-3, executive, and championship. The average number of golf rounds played at these facilities is about 30,000; and the average number of FootGolf rounds played is 1885, nearly 30% from events, outings, and parties. If we project that average over all 445 AFGL courses, about 840,000 rounds of FootGolf have been played so far in 2015.”
Silverman continues, “Taking this a step further, we can put a very conservative average spend of $17 per round – this includes greens fees, cart rentals, ball rentals, and food and beverage (yes, FootGolfers eat and drink just like golfers do). Across 445 facilities, over 14 million dollars has arrived in the cash drawers of AFGL courses. This is a big boost to an industry that’s been contracting for several years.”
There’s more. The surveyed courses report an average email database of over 6400 customers – golfers and footgolfers combined. About 70% have a FootGolf-specific web page, and 95% have a Facebook business page, averaging about 900 “likes.” “AFGL courses have the resources to reach millions of footgolfers and potential footgolfers across multiple channels,” adds Silverman.
“This information is what potential sponsors and advertisers want to see and understand about the growth of FootGolf in the U.S. In January 2016, FootGolf will be on the world’s stage at the FootGolf World Cup in Argentina,” says AFGL president Laura Balestrini. “FootGolf offers a new way to present brands to a highly desired demographic that has discovered and joined a new sport.”
“For golf courses, it is new money,” says AFGL founder Roberto Balestrini. “We think the results of our survey can be a decision catalyst for courses sitting on the fence about installing FootGolf. We welcome and support the efforts of all AFGL affiliated courses that are helping our sport grow – everyone benefits.”
Sponsors and advertisers can contact AFGL Marketing at marketing@footgolf.net, or 760-501-0100 ext. 108. Golf facilities considering adding FootGolf can contact Course Support at courses@footgolf.net, or 760-501-0100 ext. 104.
About the American FootGolf League: The AFGL is the founder and official governing body for the sport of FootGolf in the United States, as sanctioned by the Federation for International FootGolf (FIFG). With over 440 certified and accredited participating golf facilities, the AFGL is growing this new sport locally as well as promoting it nationally. The AFGL operates the American FootGolf Pro-Am Tour, the U.S. National FootGolf Championship, and represents the United States in the official FootGolf World Cup. The AFGL also publishes “This is FootGolf Magazine” (www.thisisfootgolf.com), and offers FFANS, the only recognized FootGolf handicap service at www.footgolffans.com. For more about the American FootGolf League, please go here: www.afgl.us.
Contact:
Harvey Silverman, AFGL Director of Media Relations and editor of This is FootGolf Magazine. hsilverman@thisisfootgolf.com, 760.501.0100 Ext. 129.
