(RESTON, VA) – Billy Casper Golf (BCG) – one of the largest owner-operators of private, public, resort and residential club properties – has promoted Matt Wilson to Director of Operations for the company’s private club division.
For BCG Private’s expanding portfolio, Wilson will oversee business planning, budgeting, team leadership and training, revenue and expense management and client relations. Based in Jupiter, FL, he will liaise with regional operations, sales, marketing, hospitality and agronomy teams, as well as BCG headquarters, to fuel even greater member acquisition, club usage, profitability and company presence within the private club sector.
Wilson joined BCG in 2011 as General Manager of Eastpointe Country Club where he quickly elevated its service standards and overall quality, value and reputation as one of the finest clubs in Palm Beach Gardens (FL) area. He specializes in creating new-age membership programs, improving clubhouse environments and strengthening member loyalties.
“BCG’s lifestyle-focused platform is the most proactive and powerful in golf, leisure and hospitality,” says Wilson, a member of the Professional Golfers Association of America. “Our teams excel in developing winning strategies for all types of clubs, molding them into ‘must-join’ social hubs at the hearts of communities across America.”
BCG Private has sparked life into aging memberships at several country clubs. Through creative programming, innovative marketing, compelling membership campaigns and talented sales managers, BCG has increased dues and total income by 33%, and reduced losses by hundreds of thousands of dollars.
“Matt Wilson will take BCG Private to new heights,” says Frank Denniston, Senior Vice President of BCG. “He is a decisive leader who inspires our teams to enhance all facets of club operations from golf to tennis, fitness, dining and everything between.”
About Billy Casper Golf
Founded more than 25 years ago in cooperation with the late golf legend Billy Casper, the company is the largest owner-operator of private, public, resort and residential golf properties in the U.S. with more than 150 in 29 states. Headquartered in Reston, VA with regional offices across America, Billy Casper Golf specializes in course and property maintenance, staffing and training, clubhouse operations, food-and-beverage, merchandising, golf instruction, marketing and public relations, special events and financial management.
Company highlights include BCG Spectrum, BCG Private and BCG Select management solutions; Buffalo Brand Invigoration Group, the in-house golf-sport-lifestyle PR, strategy development, integrated marketing, social media and design firm; BCG Ventures featuring proprietary, innovate programs like the annual “World’s Largest Golf Outing,” Women on Course and Casper Labs, the testing ground for FootGolf, GolfBoard, Billy Casper Digital network and other programming which drive engagement.
More information: www.billycaspergolf.com, 703.761.1444.
Contact:
Andy DeKeuster
Billy Casper Golf / Buffalo Brand Invigoration Group
703.891.3324
adekeuster@billycaspergolf.com
