Would it surprise you that amongst golfers in Southeast Asia, only 12 percent are women? This is the finding of the just released ASIAN GOLF PROFILES, the first-ever syndicated research undertaken in the region since golf was first introduced more than 143 years ago to the region.
When viewed against the dominance of male golfers, it is not difficult to conclude that women in Southeast Asia offer great potential for the growth of golf. Women constitute a good market opportunity for the golf industry to tap and it is a market segment that’s just waiting for golf to knock on its door.
Just consider these facts – over 600 million people, young and vibrant and living in some of the most dynamic growth economies in the world. We’ve got this growth engine of Asia mapped – a market waiting to be tapped.
Just imagine the opportunities that women in Southeast Asia offer the golf industry:
• Club membership (golfing and social)
• Golf instruction
• Golf equipment
• Golf apparel/accessories
• Golf Tee times
Women are actively on the move on the socio-economic ladder of Southeast Asia and with better education, better jobs and more purchasing power, women are a force to be reckoned with.
ASIAN GOLF PROFILES has revealed that there is a real need for the golf industry to lift its blinkers and look beyond the traditional male-dominated market. Golf Clubs need to step up their membership marketing and recruitment campaigns.
Equipment manufacturers need to seriously consider stocking up more women-specific golf clubs. Apparel and accessories suppliers should increase range and inventory at the retail level and go after the fashion savvy female golfer.
For a sense of the fields covered, the complete list of questions can be viewed by clicking on this link: View Questionnaire and Download PDF: http://goo.gl/uhYV7O
Print Edition of ASIAN GOLF PROFILES Special Report 2015/16 can be purchased for SGD$1200. Online Order Form: https://goo.gl/yHShDW
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