PEORIA, AZ – The Antigua Group, Inc. – one of the nation’s leading designers and marketers of lifestyle and golf apparel under the distinguished Antigua brand – announced its Spring 2016 Women’s Performance Collection outerwear.
After two consecutive strong years for the Antigua Performance Collections, the Spring 2016 rendition will likely exceed sales forecasts — based on sales force reaction and hard sales data. The Spring 2016 Women’s Performance Collection outerwear is highlighted by fantastic fabrications that combine polyester and spandex, beautiful jewel tones, unique prints, and the continuation of successful silhouettes. All fabrics and silhouettes have been LPGA Tour-tested.
OVERVIEW
“The addition of multiple outerwear styles has been a turning point for us in the women’s collection,” says Danielle Dellios, head of women’s design at Antigua. “I have found there are so many different types of outerwear that it was easy to expand the offering by adding in shell pieces along with knit pullovers that act like layering pieces.”
Style Expression uses a peached polyester/spandex heavy interlock fabric and features drawcords at the side seams for cinching capability. One of the style’s best-selling features is the optional cinch detail — the wearer can decide how much she wants to cinch, or she can leave the garment fully extended and wear it as a basic solid pullover. Style Serenity is an all-over tonal jacquard pattern mid-weight pullover. The fabric is lightweight but feels dense, due to the heavy brushing and the nature of the jacquard pattern. These properties translate into a truly versatile pullover that will keep the wearer warm while still breathing. “Lastly, there seems to be a call-out from the consumer for a lightweight water-resistant shell style, which is where Adventure comes in,” says Dellios. “Adventure features neutral color bodies with a pop of color accents. Elastic shirring at the elbow provides ease of movement. Contrast silicone print details at the neckline and princess seam offer a fun take on traditional styling.”
COLORS
The color palette for Spring 2016 keys in on highly saturated jewel tones. “We felt the neon colors were slowly fading away and the more basic, primary colors were coming into play,” says Dellios. “Color direction in the sportswear market has been stagnant, so we took our cues from high fashion and made our our version of a primary palette. For the first time in years, we decided not to run pink, but instead picked a bright clean red called Fire.” Other colors include a true kelly green called Verdant, a vibrant royal blue named Hypnotic, a sunshine yellow aptly named Sunburst, and lastly a step away from the traditional purple with a more berry color called Mardi Gras. These primary jewel tones are paired with black and white throughout the collection.
FABRICATIONS
DESERT DRY™ is a moisture-wicking technology created exclusively for Antigua, to absorb and wick moisture quickly and evenly. The Desert Dry product family includes any garment using a fabric weight of 150 gsm or heavier. Typically fabrics over 150 gsm offer more body and improved drape for the customers who don’t like the ultra-lightweight “clingy” fabrics currently in the market. Examples of Desert Dry styles are Gypsy, Element, Jewel, Ascent, Stroke, Strive, Movement, Maverick, Equity and Pure.
DESERT DRY™ XTRA-LITE (D2XL) combines Antigua’s exclusive DESERT DRY™ moisture-wicking feature with specially constructed ultra-light fabrics for maximum wicking performance and optimum comfort. The D2XL product family includes any garment using a fabric weight of 150 gsm or lighter. These fabrics have been specially engineered to be lightweight while not being overly sheer. This is possible through the use of ultra-fine yarns which gives a fabric more body while not dramatically increasing the weight. Examples of D2XL styles are Champ, Jubilee, Premium, Radical & Modern.
About Antigua
Headquartered in Peoria, Arizona, The Antigua Group, through its license sports division, holds license agreements with National Football League (NFL), Major League Baseball (MLB), Minor League Baseball (MiLB), Major League Soccer (MLS), National Hockey League (NHL) and the National Basketball Association (NBA), Ultimate Fighting Championship (UFC), along with numerous American universities and colleges for men’s, women’s and children’s apparel, headwear and luggage. Antigua additionally designs, produces and supplies product for corporate America and specialty retail managed under its corporate division. Its golf division also holds license agreements with the PGA TOUR, LPGA and the PGA of America
Find Antigua on the web at: www.Antigua.com and ShopAntigua.com
Like Antigua on Facebook at: facebook.com/Antigua
Follow Antigua on Twitter at: twitter.com/AntiguaWear
See Antigua YouTube videos at: youtube.com/AntiguaWear
The Antigua Group, Inc. 16651 North 84th Avenue, Peoria, Ariz., 85382
For more information on The Antigua Group, visit them online at www.antigua.com or contact Mary Beth Lacy at mb@mblacy.com or call(760) 346-6942.
Contact:
The Antigua Group, Inc.
16651 North 84th Avenue
Peoria, Ariz., 85382
The Antigua Group
www.antigua.com
Mary Beth Lacy
mb@mblacy.com
(760) 346-6942
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