Would it surprise you that amongst golfers in Southeast Asia, 49% bring home quite a bit of cash annually?
That “bit of cash” is more than US$100,000 a year. If you take the trouble to convert this figure it translates into:
• SGD$142,245.00 (Singapore Dollars)
• THB3,596,350.00 (Thai Baht)
• IDR1,381,100,000.00 (Indonesian Rupiah)
• VND2,247,750,000.00 (Vietnamese Dong)
Heck, that’s a lot of cash in Southeast Asia. In fact, it’s a small fortune in almost all curren-cies. This is the finding of the just released ASIAN GOLF PROFILES, the first-ever syndi-cated research undertaken in the region since golf was first introduced more than 143 years ago to the region.
What is important to note is that we now have the statistics and validation to prove that golfers belong to a high quintile when it comes to income ranking and ASIAN GOLF PRO-FILES breaks it down by different income brackets with the highest being in the US$200,000 and above quintile.
The high-income group is a key target group that requires stepped up marketing and pro-motions if they are to be drawn towards becoming more active in playing the game of golf.
After all, these high-rollers mean business because they make up a well-defined target audience for:
• Club membership recruitment
• Golf instruction
• Golf equipment
• Food and beverage
• Golf apparel/accessories
• Golf Tee time marketing
ASIAN GOLF PROFILES has revealed that golfers in the region are well-monied and as such possess the means to indulge in the game of golf for business and recreation. Time to crank up your sales and marketing machinery to go after these well-heeled golfers!
For a sense of the fields covered, the complete list of questions can be viewed by clicking on this link: View Questionnaire and Download PDF: http://goo.gl/uhYV7O
Print Edition of ASIAN GOLF PROFILES Special Report 2015/16 can be purchased for SGD$1200. Online Order Form: https://goo.gl/yHShDW
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