FOR IMMEDIATE RELEASE – CHASE54, named for the pursuit of “the perfect score” in golf, has announced the online launch of its new Spring 2016 collection- SPECTRUM. The brand introduced the new line at the PGA Demo & Fashion Experience in Las Vegas. The collection radiates layers of color and new fabrics with breadth that extends from the range to the office and beyond.
“We are excited to showcase these premier styles online,” says Lulu Faddis, Chief Designer and Creative Director. “The feedback we received on the color vibrancy and tech fabrics at the PGA Show was incredible. We hope consumers will enjoy shopping the new collection and take advantage of our incredible holiday deals,” Faddis adds.
SPECTRUM HIGHLIGHTS FOR SPRING 2016:
? NEW jacquard textures
? Diverse colors from brights to lights to calming – prints to solids to textures
? Styles that bring unexpected elements to the course and to life- wraps, edgy polos, premium details & fabrics
– NEW men’s trousers in three inseams: 30,” 32,” and 34″
– Extended sizing for men’s bottoms: 33″, 35″, 42″ and 44″ waist
– NEW CORE54 styles for men and women
MEN’S COLLECTION – SPRING 2016
GROUP 1 – SYNERGY
This group pulls together an unexpected radiance with diverse color to present a strong story. From gradient printed chest stripes to honeycomb texture and two-toned checked knit, this grouping goes deep for the course and everyday life.
GROUP 2 – INTO THE BLUE
Crisp blues, blacks and whites make this group clean with staying power. The spectrum of fabrics prevails in this second grouping with a modernized argyle print polo, embossed chevron and other touches of sophistication to elevate the style.
GROUP 3 – PURPLE HAZE
Dreams of smooth swings and style come alive in this sophisticated, yet laid-back group for men. A softer approach to a modern vibe, lavender and greys topped with sharp aqua bring a modest statement to the course.
WOMEN’S COLLECTION – SPRING 2016
GROUP 1: POWER OF PINK
With all the punch and power, a head-turning Super Pink leads this group. Ladies will own their game on and off the course with a houndstooth print, double-faced mesh polos, embossed polyester and an array of original pieces.
GROUP 2: BLUE CRUSH
Blending some of the most serene elements of water and blue sky, this group was inspired by a modern blue camouflage bringing layers of blues, greys, whites and blacks. It offers dimension and depth, from longer tails on a mandarin collar polo to a range of bottoms in a stunning signature blue-camo print.
GROUP 3: PLAY DATE
Expanding the possibilities for play, the many tiers in this group range from “gotta-have” lifestyle pieces to outfits that hold their own on the course. From a chambray-tech skinny pant and golf dress to a maxi skirt and sharp navy and citron, this group brings all the fun forward.
CHASE54’s SPECTRUM represents the ultimate expansion in technical fabrics, color, prints and possibilities online. For more information on CHASE54, please contact: Amy Yanda-Lee, Director of Marketing and PR- 877.718.2121 x 801 amy@chase54.com.
ABOUT CHASE54: Based in New York and with a design room and showroom in La Quinta, CA, Chase54 is a lifestyle brand created by golfers for golfers and beyond. Founded and backed by 30 years of garment manufacturing excellence and more than 400 million garments produced, Chase54 offers golf apparel for both men and women with phenomenal styling and superior fabrics, all at an unbelievable value. To learn more about the brand, visit www.chase54.com
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