December 10, 2015- Tharanco Lifestyles announces today the promotion of S. Mike Elliot to President of Greg Norman Collection’s Golf Division. Mike was part of the brand’s initial launch in 1995 serving as the company’s first sales manager. After stints at other companies within the golf industry, he returned to GNC in 2003 where he has held senior management positions, most recently served as the company’s EVP of Sales, Golf. In this newly created position, he will assume the P & L responsibility of the growing Men’s and Woman’s Golf Division. He will continue to report to Michael J. Setola, President and CEO, Tharanco Lifestyles. Jim Ireland, Vice President of Sales will continue to report to Mike Elliott.
“To manage the ongoing growth and capitalize on the opportunities ahead for Greg Norman Collection in the Golf market, the Division requires the full attention of a Senior Executive. Mike has earned this role thru experience and dedicated leadership within our company,” says Michael J. Setola, President and CEO of Tharanco Lifestyles.
“I’m excited to assume my new role within Greg Norman Collection,” said S. Mike Elliott. “I’ve spent the majority of my career with GNC and am passionate about what the brand represents and the continued growth potential it has in the golf market.”
About Tharanco Lifestyles:
Lifestyles LLC was formed in 2009 with the acquisition of the Greg Norman Collection. Tharanco Lifestyles LLC is part of the Tharanco Group, Inc. a collection of apparel businesses which offer emerging and established brands a strong and resourceful operations platform with deep experience in apparel sourcing and brand building in the domestic and international markets.
About Greg Norman Collection:
Built upon a unique combination of performance, luxury and style, Greg Norman Collection, a division of Tharanco Lifestyles is a leading worldwide marketer of authentic golf apparel and golf-inspired sportswear for men and women.
Contact:
Jennifer Stender Hawkins
203-371-0120
jennifer@stenderhawkins.com
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