Company introduces LXFUZE to Fusion54 Fabric Family
FOR IMMEDIATE RELEASE – CHASE54 announces it will expand its technology offering in 2016 with the addition of LXFUZE, a new echelon of luxury tech fabrication. LXFUZE joins the FUSION54 family of proprietary fabrics created by the company’s scientists. In addition, the brand is introducing a soft merino-blend base layer.
LXFUZE brings luxurious fabrications that cannot be replicated by other factories. Because CHASE54 operates its own manufacturing facilities, it develops such technologies ahead of the curve, delivering the ultimate in fabric innovation to golfers. LXFUZE is a new category of exclusive fabrics golfers dream of. Its signature fabric is unbelievably chic and unique with top-notch performance, delivering UPF +50 and unprecedented comfort.
EXPLORE POLO – $66
Discover the ultimate comfort chic polo through an epic fabric that amazes people at first touch.
-9 colors
-High gauge
-DryFuze® moisture-wicking
-Quick dry
-Cool touch
-Featherweight
-Mechanical stretch
-UPF +50
-Antimicrobial
-Wrinkle resistant
-Expanded sizing – S-4XL
“This fabric stuns people when they feel it for the first time since it’s cool to the touch,” says Lulu Faddis, Chief Designer and Creative Director for CHASE54. “The offering is incredibly unique to the industry, since it’s being offered as an ELEMENTS (core/basic) item that we’re launching in nine colors,” she adds. “We are so fortunate to own the resources to provide a fabric like this that cannot be replicated at such great value to the buyer and consumer,” Faddis says. “Nobody else in the world of golf can create this type of fabric.”
COMMUTE BASE LAYER – $62.50
Performance merino wool brings a luxurious gentle comfort to this base layer for golfers to wear year round.
-3 colors
-Ultimate breathability
-Climate control – warm and cool
-Expanded sizing – S-3XL
“Our merino blend is another addition to our ELEMENTS grouping,” says Faddis. “By offering luxe items like Merino in our core offering, CHASE54 reaffirms its position in the market as a fabric innovator,” she adds.
For more information on CHASE54’s innovation and apparel, please contact: Amy Yanda-Lee, Director of Markeitng & PR: amy@chase54.com 303-526-6774.
ABOUT CHASE54: Based in New York and with a design room and showroom in La Quinta, CA, Chase54 is a lifestyle brand created by golfers for golfers and beyond. Founded and backed by 30 years of garment manufacturing excellence and more than 400 million garments produced, Chase54 offers golf apparel for both men and women with phenomenal styling and superior fabrics, all at an affordable price. To learn more about the brand, visit www.chase54.com
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