(MARLBOROUGH, MA) – CHAMP/MacNeill Engineering Worldwide – The World Leader in Sport Cleat Technology® and maker of innovative CHAMP spikes – announces the winner of the Hyundai Tournament of Champions used the company’s new PiviX spike, a ground-breaking model that features spring-flex traction technology for optimum rotational grip.
Wearing PiviX in his Under Armour shoes at the first event of the year, the number one player in the world took advantage of the spike’s two-way traction and recoil benefits to improve grip and delay foot fatigue across Kapalua’s demanding terrain. Exclusively coupled with the SLIM-Lok fastening system, PiviX represents a significant shift within the industry wherein golf shoe manufacturers are able to develop lighter, lower-profile designs, allowing golfers to get closer to the turf for increased stability, feel and balance throughout the swing.
“Weight, traction and performance are the three attributes that professionals talk to us about time and time again,” says Harris MacNeill, President and CEO of CHAMP/MacNeill Engineering Worldwide. “With PiviX, we were able to combine 85 years of engineering heritage with the modern benefits that golfers seek from every piece of their equipment.”
The #1 Brand on Tour®, CHAMP spikes have been used by 38 of the past 51 major champions, including the reigning Masters, U.S. Open and British Open winners. Beyond its wide range of technically-advanced spikes, the company’s signature products include the Zarma FLYtee™ series and innovative C Grips line. Designed with a strong emphasis on technical innovation and game-improving performance, the C Grips collection has gained a loyal following among players who recognize its superior feel, durability and performance characteristics.
For more information: www.champspikes.com, 1-800-OK-CHAMP.
About CHAMP/MacNeill Engineering Worldwide
Celebrating more than 85 years of unparalleled engineering innovations, CHAMP/MacNeill Engineering Worldwide has been a pioneer in spike technology since it introduced the world’s first locking spike, SURE-LOK. The company is the world’s largest manufacturer of replacement spikes specific to various sports, and the dominant global brand in football, soccer, golf, baseball, cricket and rugby.
The company has produced several industry-changing systems under the CHAMP brand and has become the #1 Brand on Tour®. Beyond its wide range of technologically-advanced spikes and the Zarma FLYtee™, the company’s signature C Grips lines have gained a loyal following among players who recognize their superior feel, durability and performance characteristics. With distribution in more than 100 countries, CHAMP/MacNeill is headquartered in Marlborough, MA, with offices in Europe and Asia.
Contact:
Ian Gilley
Buffalo Brand Invigoration Group
703.891.3346
igilley@buffalobig.com
BuffaloBIG.com
