BOURBON, MO – Imperial announced today plans to exhibit at the 63rd PGA Merchandise Show, January 27-29, 2016, in Orlando, FL. Imperial will be launching a revolutionary cooling towel powered by Coolcore® technology at the 2016 PGA Merchandise Show.
“Cooling technology in textiles is the next generation of performance apparel and accessories,” said Mike Wrightson, General Manager at Imperial. “Last year we brought the best cooling technology to the golf market in Imperial’s headwear. This year we are excited to offer our customers the same Coolcore® technology in a cooling towel.”
Coolcore® provides a chemical-free cooling solution that goes beyond traditional moisture management fabrics or evaporative cooling technologies that typically rely on chemicals. Coolcore® technology is 100% free of chemicals, polymers, gels, crystals or phase changing materials, ensuring all Coolcore® benefits never wash out or degrade.
The result is up to 30% lower surface temperatures, drier garments that do not cling or saturate, healthier chemical-free usage, and zero degradation of the cooling effect over time or washing.
“Imperial’s instant cooling towel is not just any ordinary golf towel,” said David Shaffer, Director of Marketing at Imperial. “This towel is a piece of equipment that will help golfers play their best by regulating body temperature. One of our new cooling towels applied to pulse points on the body – such as head, neck or wrists – can save energy by letting your body focus on competing, not staying cool.”
Coolcore® fabrics are the first product worldwide to be awarded the Hohenstein Quality Label “Innovative Technology – Cooling Power”. With the award, the scientists at the internationally recognized and independent Hohenstein Institute in Bönnigheim, Germany, have confirmed the superior cooling effect of the textiles.
From Wednesday, Jan. 27 to Friday, Jan. 29, Imperial Headwear will exhibit on the show floor within the equipment hall and conduct demonstrations of the new Cooling Towel in booth #2073 at the Orange County Convention Center. Click HERE to make an appointment with Imperial during the PGA Merchandise Show. For more information or to place an order for Imperial powered by Coolcore® products, please call (800) 950-1916 or log onto imperialsports.com.
About the PGA Merchandise Show
The 63rd PGA Merchandise Show, held Jan. 26-29, 2016, in Orlando, will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The PGA Show Outdoor Demo Day, the world’s largest professional golf testing event, will be held on Tuesday, Jan. 26, at the Orange County National Golf Center. During PGA Show days, Jan. 27-29 at the Orange County Convention Center, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. In 2016, the annual international gathering of the golf industry will celebrate the Centennial of the PGA of America, founder and organizing partner of the PGA Merchandise Show. The PGA Merchandise Show is a trade-only event and is not open to the public.
About Imperial
Founded in 1916, Imperial Headwear is the leading manufacturer and marketer of premium quality headwear and accessories for the golf market. Imperial is committed to style, functionality and perfection in fit and comfort. It is this commitment that has allowed the creation of a wide variety of headwear with quality that is second to none. Renowned for its superior customer service and art customization capabilities, Imperial offers its products using the most innovative digital design, logo and embroidery technologies. For further information please visit imperialsports.com or call (800) 950-1916. Follow Imperial on Twitter and Instagram at @ImperialHats and on Facebook at facebook.com/ImperialInc. Imperial Headwear’s 100th Anniversary video can be viewed at https://vimeo.com/131945482.
About Hohenstein
The Hohenstein Institute was founded in 1946 as an independent and privately owned research and teaching center for the textile and clothing industry and for commercial textile care companies. Today, Hohenstein serves over 4,500 customers around the world and has over 450 employees in more than 20 offices worldwide.
Contact:
Imperial: David Shaffer, Director of Marketing, dshaffer@imperialsports.com
PGA Merchandise Show: Sherry Major, (716) 662-3855, smajor@reedexpo.com