I cordially invite you to join me for the 13th annual “State of the Industry” presentation at the 2016 PGA Merchandise Show in the Orange County Convention Center. Following our initial round of invitation to the Pellucid contact list, we have a limited number of openings remaining for our two in-person sessions and the concurrent web streaming sessions so we’re opening the invite to the general industry on a first-come, first-seated basis. This year’s discussion will again be hosted by the International Network of Golf (ING) and held in their ClubING conference room, 309A & B on Thursday, January 28th. We’ll have two sessions: 10:30-11:30AM and 3:30-4:30PM (EST). Both sessions will have a 30 minute question-and-answer period following the presentation. I will be joined in preparing and conducting the discussion by perennial cohort-in-crime, Stuart Lindsay, Principal of Edgehill Golf Advisors.
Key topics of this year’s discussion will be:
• 2015 facility revenue results, up modestly
• 2015 Utilization, basically flat, slight rounds uptick following favorable weather
• 2014 golfer base, continued decline (despite NGF assertions of “stabilization”)
• 2015 supply change, glacial pace continues, no material impact
• 2015 equipment sales, moving in a positive direction overall
• The rise of customer experience marketing, an alternative to discounting
• Technology’s continued evolution and confusion, what actually helps you?
• Golfer engagement; increasing frequency is as good as new golfers
Similar to last year’s two gatherings and webcast to just over 250 total known Pellucid sympathizers and guests, we anticipate a lively give-and-take discussion. We’re awaiting confirmation that the PGA will once again award 1 MSR educational credit for PGA professionals attending or viewing and providing their member number.
We’re once again using the web for self-registration to the event. Below are the instructions to RSVP for the session of your choice and whether you’ll attend in-person or view the live streaming version. PGA Members please note that we’ve included a space to enter your Member # so you don’t have to do that at the door.
Pellucid State of the Industry Event Schedule (All times are Eastern Standard Time)
AM Session 10:30-11:30 am Register for AM Session
PM Session 2:30 – 3:30 pm Register for PM Session
Unable to attend in person? Register for one of the live streaming webcasts……
AM Video Session 10:30-11:30 am Register for AM Video Presentation
PM Video Session 2:30 -3:30 pm Register for PM Video Presentation
Space is limited to 125 attendees at each session and 100 concurrent participants for each of the web streaming sessions. Once again, we’d ask that if you’re bringing a group to limit it to no more than 3 participants in any one session. We’ll take reservations up until Monday January 25th or we meet capacity, whichever comes first so if you’re interested I’d go up and click that URL now vs. later.
To reduce congestion at the door immediately prior to each session, we’re asking you to just drop your business card with Spring Green at the door (PGA Members if you didn’t provide your Member # during registration, this is your 2nd chance, just write it on your card before depositing).
For those attending only the GIS Show, we’re finalizing plans to resume presenting in San Diego this year based on new management of the sponsoring trade organizations. More details to come on that, we’ll send a separate Save the Date for that event in the next couple weeks.
The full report will be available for sale after the Orlando presentation. For first-time purchasers, the price is $249, for those purchasing last year’s report, the price for the ’15 “update” will remain at $199. We’ll send out more details on how to order after Orlando.
As always, our primary objective is to produce insight value worthy of your one hour time investment. We hope to see you there or have you participate in the webcast.
Regards,
Jim Koppenhaver
President, Pellucid Corp.
Contact:
