New Zealand. Par + Golf, a New Zealand based junior apparel manufacturer, has selected The Duran Group to lead the development of USA based golf pro shop locations. Par + Golf originated in New Zealand, and products have been sold to more than 8 countries worldwide.
“We are very excited about entering the USA market and the opportunity to work with the leading Sales and Marketing company in golf, The Duran Group”, stated Derek Brown Founder/President of Par + Golf. “The Duran Group’s specialized expertise with start-up and emerging companies, along with widespread market coverage of their sales team, will allow Par + Golf to reach all markets throughout the USA.
“The Junior apparel market is a small part of many large apparel brands who try to sell this specialized market, and lack of innovation may be the reason for stagnant sales at some golf pro shop locations” stated Tony Duran, President/Founder of The Duran Group. “Par + Golf has the right look and price points for entry into the category, and feedback was excellent in our USA Market testing.” Tony Duran continued “Creativity in Golf is coming from specialized niche companies, and we envision a bright future for the Par + Golf brand with golf pro shops nationwide.”
Par+ will be exhibiting in Booth #3992 at the 2016 Orlando PGA Show from January 27th through 29th, 2016. Appointments are available by contacting Robin Martinez at 800.746.8144 or by e-mail request robin@durangroup.com.
About Par +Golf
As a father of three daughters, Founder Derek Brown knew all about the importance of fashion. Derek’s understanding of the Junior apparel category, including style, cut and color was born out of the frustration of not being able to find golf specific clothing for his children. When Derek started his children in golf, he would spend considerable time seeking apparel that they would want to wear out on the course, but there just wasn’t anything suitable to the taste of today’s youth market. This led to the creation of PAR+,Golf Junior golf apparel. The company philosophy is that if a young golfer looks good, they feel great!
About The Duran Group
Headquartered in Orange County, CA, The Duran Group is the largest sales and marketing firm in golf. With established working relationships with over 6500 golf pro shop locations in the USA golf market, The Duran Group has been an integral part of the growth of over 50 golf and sports companies over the past 25 years, including the development of several new categories in golf such as plastic spikes, hybrid clubs, Golf GPS and single rider standing electric carts. Numerous Duran Group Clients have received recognition from Inc. 500, Entrepreneur of the Year, and Ernst & Young, for outstanding revenue growth. For more information: www.durangroup.com, 800.746.8144. Ext. 101
Contact:
Amanda Campbell
Phone: (213) 373-3502 e-mail: amanda@durangroup.com
