January 20, 2016, New York, N.Y. – Golf Vacation Insider, the Internet’s leading source of independent golf travel advice, has introduced a broad range of advertising opportunities for marketing partners to reach its audience of 400,000 hyper-engaged subscribers.
“In the past, we were primarily offering dedicated emails to our advertising partners, which remain our most effective vehicle and they are priced accordingly,” said Craig Better, editor and publisher of Golf Vacation Insider. “Now we are offering other opportunities such as custom content sponsorships, inline ads, and the ability to geo-target, which allows advertisers to choose to participate at a level that works best for their individual budgets and marketing objectives.”
Golf Vacation Insider recently added a bi-weekly “Travel Deals” email blast which allows resort and destination marketers to send their messages directly to Golf Vacation Insider’s 400,000 subscribers. Each installment of Travel Deals is a collection of 5 editorially curated and sponsored golf packages or “travel deals” emailed every other week directly to the Golf Vacation Insider audience.
“This model is similar to traditional pay-per-click programs, but it’s far more targeted and effective,” added Better. “It’s similar in that advertisers pay only for the people who read their ads and click through to their websites, but it’s different in that all of the clicks and added exposure are coming from a pre-qualified audience of active and affluent golf travelers. Our charter advertisers have been thrilled with their results.”
New geo-targeting capabilities allow Golf Vacation Insider advertising partners to target any of five North American regions or groups of states or provinces. Resort and destination advertisers can raise awareness, promote their stay-and-play packages, golf specials, or general resort offers to specific North American regions that they select.
“Our business model is founded on editorial independence and objectivity,” continued Better. “We only present messages that contain the level of information and offers our audience has come to expect from us. It’s one of the reasons our emails enjoy average open rates of over 50% – 3-4 times greater than most of our competitors, and why our marketing partners are thrilled with their results.”
Automatic performance reporting is included with all advertising opportunities and provides details on deliveries, opens, and clicks.
To learn more about Golf Vacation Insider advertising opportunities, contact Craig Better, editor and publisher at: editor@golfvacationinsider.com.
About Golf Vacation Insider
Founded in 2006, Golf Vacation Insider is the Internet’s leading source of independent golf travel advice on where to play, stay, and dine worldwide. With more than 400,000 subscribers receiving its email alerts, GVI has grown to become the largest and most engaged audience in golf travel. Readers receive reviews and alerts about golf packages, golf courses and golf resorts, plus access to dozens of guides to golf destinations and exclusive offers.
Contact:
Tracy Nackel, TEN Marketing & PR, tnackel@cox.net, 760-420-1602
