Melville, New York – Eyeking, LLC, a leader in the premium eyewear industry, is pleased to announce that Tom Cox has joined the sales team as Director of Sales – Specialty Division.
Tom brings over 30 years of executive sales and leadership experience to this new position for the company. Prior to joining Eyeking, Tom held senior positions at a number of athletic brands with retail distribution in sporting goods, specialty, big box, and mall based chains.
“We are excited and confident about the future outlook for our business with the addition of teammates like Tom and others we have recently added to our Eyeking family,” says Craig Fels, Eyeking’s Chief Operating Officer. “We are thrilled to have someone with his background and experience guide us as we expand our eyewear presence in the specialty channels of golf, run, ride, racquet, and premium. Throughout Tom’s time in our industry, he has shown a tremendous ability to work creatively and strategically with our retail partners, build and lead teams of sales people, and capitalize on existing opportunities in the marketplace.”
Tom’s previous experience includes work across brands such as Rawlings, Ektelon, Pixl Golf, and Tifosi Eyewear. “Eyeking’s strength in marketing and their heritage perspective provides me with the complete “tool kit” as we look towards future growth and expansion,” says Tom. “The company has a long and successful history in eyewear product design, marketing and sales. This experience, combined with the strength of the brand recognition of the collections, presents an industry leading opportunity for the team to capture significant market share in a number of channels.”
Eyeking has expanded distribution of its best-in-class sport performance eyewear into a wide range of big box and specialty retailers such as PGA Tour Super Store, Golfsmith, Golf Locker, Golfdom, and The Golf Warehouse. It also has opened into iconic green grass retailers at Haggin Oaks, Pebble Beach, Boca West, Arcadia Bluff, The Broadmoor, Torrey Pines, Riviera Country Club, and La Quinta Resort.
About Eyeking:
Eyeking, LLC is a fourth generation, award winning eyewear design firm that develops, markets and distributes globally, private label and licensed eyewear brands. Eyeking’s license partners include Under Armour Eyewear and Hobie Polarized.
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