APEX, N.C. — Today, the Golf Business Network (GBN) announced it has entered into a multi-year strategic marketing partnership with Criquet Shirts to broaden and advance growth opportunities for both companies.
The new alliance enables GBN to provide additional value and services to their membership network of club professionals via exclusive benefits, merchandising education and an intimate introduction to the emerging Criquet brand the Wall Street Journal called, “the new-old school golf shirt”. “Golf shops today must continue identifying unique destination brands and items that appeal to evolving member demographics and expectations to stay relevant and sustain year over year growth, and Criquet Shirts’ fresh eyes and attitude on classic country club style is on-trend,” says Brian J. Smith, Business Development Director of Golf Business Network.
The GBN platform elevates Criquet Shirts profile in the men’s golf and lifestyle category as well as accelerate opportunities to expand their green grass channel relationships. “My favorite shirt [growing up] was one I found in my grandfather’s closet,” says vintage-inspired Criquet Shirts Co-Founder Billy Nachman. “We knew that there were a bunch of men our age who appreciate those shirts. We have a great story to tell and a proven product to sell and we believe that GBN Membership clubs are the perfect audience.”
The Criquet Shirts collection — icons reimagined — will be on display at Booth #5547 during the 2016 PGA Merchandise Show in Orlando, January 26-29.
About Golf Business Network
Golf Business Network is a membership based network of club professionals in the United States and internationally. Members utilize GBN for development as business practitioners, operations enhancement and professional enrichment – via networking, continuing education, industry benchmarking, career coaching, reciprocal programs and PartnerPlus vendor benefits. The current GBN Membership represents 650 plus head and assistant club professionals.
For more information, please visit www.golfbusinessnetwork.com
About Criquet Shirts
Drawing on Austin’s distinctive, laid-back attitude Criquet takes classic, country club-inspired styles and make them our own. In our quest for the perfect shirt, we look to the past while bringing new ideas about design and materials into play whenever it makes sense. We design with the 19th Hole in mind-that place where you’re at ease among friends, sharing stories and simply relaxing with a glass in your hand. Dress for the 19th hole, wherever you might find it.
Contact:
Patrick Seither President/CEO, pseither@golfbusinessnetwork.com / 919.372.8220
Billy Nachman
512.436.9669
www.criquetshirts.com
billy@criquetshirts.com
