New “Keltek” styles Incorporate PGA Tour player’s influence
FOR IMMEDIATE RELEASE – CHASE54 has evolved its relationship with PGA Tour Player Jerry Kelly in collaboration around its apparel design for the Fall 2016 Collection. The company is calling these new key pieces “Keltek”, paying tribute to Kelly’s innate knowledge and the importance of technical performance on the PGA Tour.
In connection with the introduction of the Keltek concept and his continued support for CHASE54, Kelly will join CHASE54 at the PGA Merchandise Show in Orlando.
WEDNESDAY, JANUARY 27
4:00 PM BOOTH #6473 BOOTH APPEARANCE/AUTOGRAPHS
6:30 PM HYATT REGENCY CHASE54 IGNITE PARTY
“Jerry has impeccable taste and demands the most elite quality, which is exactly what CHASE54 delivers,” says Lulu Faddis, Creative Director and Chief Designer for CHASE54. “Jerry has been integral in providing details to enhance the collection, for example – double zippers on our outerwear pieces,” Faddis adds. “We feel fortunate to tap into Jerry’s insight and his 18 years of experience on the PGA Tour,” she adds. “He has precise knowledge around how apparel can enhance a players game. I’ve enjoyed our collaboration and through the validation of “Keltek” on key styles, people can expect the ultimate in technical performance on the course,” she says.
“I signed with CHASE54 to bring a change to golf apparel. I loved their fabrics, fit, and designs,” says Kelly. “Yet throughout my career, I longed for the ultimate- fit and function. In creating Keltek, CHASE54 was willing to listen, design, and implement the most luxurious and functional pieces on the market today,” he says. “The range of motion in these Keltek pieces will help golfers swing more freely; letting the clubhead travel without the incredible restrictions of other apparel. Bottom line, Keltek gives you the ability to maintain clubhead speed while wearing outerwear…this will not be specific to golf. It will help skiers keep their arms in front of them with ski poles. A baseball pitcher should be able to have arm freedom within their windup,” he adds. “Keltek is form, fit, and function for the athlete in all of us who also want to look good,” Kelly concludes.
For more information around the new Keltek or to learn more about CHASE54’s happenings at the PGA Merchandise Show, please contact: Amy Yanda-Lee, amy@chase54.com
303-526-6774.
ABOUT CHASE54: Based in New York and with a design room and showroom in La Quinta, CA, Chase54 is a lifestyle brand created by golfers for golfers and beyond. Founded and backed by 30 years of garment manufacturing excellence and more than 400 million garments produced, Chase54 offers golf apparel for both men and women with phenomenal styling and superior fabrics, all at an affordable price. To learn more about the brand, visit www.chase54.com
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