Ojee Golf’s must-have digital training aid of 2015, the TALON – endorsed by many PGA professionals – will be sinking its claws into the worldwide market with an attractive launch offer at the 2016 PGA Merchandise Show, in Orlando (January 27-29).
The ground-breaking, innovative product, which has taken the UK golf industry by storm, delivers real-time, visual feedback on golf stance, set-up and angles of address, enabling golfers to view their posture and adjust to their optimum position – improving muscle memory, consistency and performance.
Using a digital display unit that attaches to the top of any golf club – together with a separate, wireless back unit – the TALON utilises patent-pending technology to remove guesswork by calculating and clearly displaying four critical angles of address: spine angle, club-shaft angle, club-shaft-to-spine angle, and rotation angle of the club-face.
Following a successful crowdfunding campaign and UK launch, the cutting-edge brand has set its sights initially on the US market with the ‘Ojee Pro Retailer Package’, a special introductory offer which gives distributors the chance to purchase three units – including shipping and duty – at special show prices and receive a demo unit free of charge. The TALON retails to the public at US$299 (plus tax).
Ojee Golf chief executive and TALON creator Matt Hulbert, who started the company with father Paul in 2014, said: “It’s a truly incredible feeling to make this giant leap across the pond to the American market – it seems like just yesterday we were unveiling the TALON at the 2014 London Golf Show.
“My father I are in the fortunate position of having both a love for golf and a love for design. Through separate careers in product design and architecture, we have been constantly challenged to solve a variety of design problems.
“When we started Ojee Golf, it was never our intention to settle on just one product. Early in the process, we decided there are a number of routes in which we can incorporate real-time feedback and simple, creative design into products which will help improve the golfing experience.
“We’re already looking to develop two new golfing products in 2016 and we’re even looking into how we can implement the technology into other sporting arenas. Given the feedback we’ve received in the UK – and even much of Europe – we’re confident the TALON will be well received in the States and further afield.”
From July to August, Ojee Golf executed an integrated PR strategy and ran a 60-day crowdfunding campaign, exceeding its target and taking pre-orders from more than 18 different countries. What’s more, Matt Hulbert was – along with a handful of successful entrepreneurs from the north of England – recently invited to present at the expenses-paid, exclusive International Festival for Business 2016, in Shanghai, showcasing the very best-in-class British innovations.
Golfing legend Jack Nicklaus highlighted the importance of posture in his book, Golf My Way, when he said: “If you set up correctly, there’s a good chance you’ll hit a reasonable shot, even if you make a mediocre swing. If you set up to the ball poorly, you’ll hit a lousy shot even if you make the greatest swing in the world.”
The TALON was born from these informed words and they have become the driving force behind Ojee Golf’s pursuit to develop a training aid unlike any other.
Visit Ojee Golf on stand #1192 at the Orlando show. For more information about Ojee Golf’s pro retailer package, call Matt Hulbert on +44 (0) 1642 714 756, +44 (0) 7739 836 260, or email matt@ojeegolf.com.
www.ojeegolf.com
Written and distributed on behalf of Ojee Golf by the Azalea Group.
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Hi-res images of the unique training aid may be downloaded by clicking here.
Ojee Golf
• Ojee Golf is a Teesside, UK-based startup founded by Matt Hulbert and his father Paul in 2014.
• Ojee Golf was founded by Hulbert and his father in 2014. Matt’s background in product design, combined with Paul’s lifelong passion for golf, led to a 12-month quest to solve a critical issue for golfers: how to establish and replicate the optimum golf stance or set up position.
• The TALON is a digital display unit that attaches to the top of any golf club, together with a separate wireless back unit, which uses patent-pending technology to remove guesswork by calculating and clearly displaying four critical angles of address:
o Spine angle – a belt containing a wireless back unit measures spine angle.
o Shaft angle – the digital display unit attaches to the grip of any golf club and measures the club shaft angle.
o Club shaft to spine angle – intuitive TALON technology syncs and calculates the club shaft to spine angle.
o Rotation angle – with the digital display unit pre-aligner, TALON measures and displays the rotation angle of the club face.
For further information please contact Andy Barwell on +44 (0) 7961 315 520 or Andy.Barwell@theazaleagroup.com
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