Charlotte, NC. – Heritage Golf Group, a boutique owner and operator of premier private, resort and daily fee golf properties across the nation, announces Gary Lorfano as their new Vice President of Marketing & Sales. Lorfano, a seasoned executive in the golf industry with over 23 years of expertise, has a professional track record in sales, marketing, customer relations and business development for organizations ranging from entrepreneurial start-up ventures to Fortune 500 companies in the technology, sports entertainment and golf industries.
Prior to joining Heritage Golf Group, Lorfano served as President of Entertainment Solutions Group. He has held the positions of Director of Sales & Client Services for Nicklaus/Flick Golf Schools, Executive Director & National Director of Sales & Marketing for the Arnold Palmer Golf Academy, Vice President of Sales for Swing Solutions and Founder of Golf REP. Lorfano is a graduate of University of Southern Maine-School of Business where he received a Bachelor of Science Degree in Business Administration.
The hire is a result of Heritage’s ongoing commitment to foster creative and innovative hospitality experiences that exceed the expectations of members and guests. To deliver upon this commitment and evolve the golf club experience to the highest level, Heritage Golf Group continues to expand its team of seasoned experts who specialize in golf, operations, culinary, lodging, fitness, service training, agronomy, and special events. Lorfano’s strong background in integrated marketing strategies will create demand, enhance the golf experience and drive profits for Heritage Golf Group’s quality portfolio of clubs.
“We all at Heritage Golf Group are very excited to have Gary Lorfano take command of our marketing department,” said Davis Sezna, CEO and Partner. “Gary’s multifaceted, well-rounded experience in business, marketing and public relations will further our brand’s credibility and enable Heritage Golf Group to continue to revolutionize the conventional concept of our clubs. We feel strongly that Gary is the person to promote our message to all.”
ABOUT HERITAGE GOLF GROUP
Heritage Golf Group (www.heritagegolfgroup.com), established in 1999, is an innovative, industry leading hospitality company and owner/operator of premier private, resort and daily fee golf properties spanning Florida, South Carolina, Georgia, Virginia, and Texas. Guided by the principle of evolving the private club and golf business experience to the highest level, each individual club’s amenities and operational systems are tailored to augment their one-of-a-kind assets. With a commitment to delivering memorable experiences to its members and guests, the company is constantly expanding their team of experts in operations, golf, culinary, lodging, fitness, agronomy and special events. Backed by the financial strength of Tower Three Partners, an operationally oriented private equity firm, Heritage Golf Group is uniquely poised to expand through the acquisition of a tightly focused and selective group of first-class clubs. Under the leadership of Davis Sezna (CEO, Partner), Heritage Golf Group embodies the cutting edge of tradition.
For more information about Heritage Golf Group or any of the Clubs in The Heritage Collection, please visit www.heritagegolfgroup.com, email info@heritagegolfgroup.com or call (980) 430-8800.
ABOUT TOWER THREE PARTNERS
Tower Three Partners (www.towerthreepartners.com) is a leading operationally-oriented private equity firm that invests in a concentrated portfolio of U.S.-based middle market companies. With long-term committed capital from major institutional investors and a senior management team that collectively has decades of experience revitalizing businesses, the firm targets equity investments of $50M to $150M that provide a catalyst for growth.
Alongside management, Tower Three Partners prioritizes and implements transformative changes in operations, strategy, growth, and/or capital structure to significantly improve business performance. Related to the recapitalization, and operating from a strong financial position, Heritage Golf Group is actively engaged in identifying and acquiring top tier golf properties. Heritage Golf Group is also further upgrading the experience of members and guests through improvements across the portfolio.
Contact:
Lauren Harrison | Calvin Burrows
The Zimmerman Agency | (850) 668-222
lharrison@zimmerman.com cburrows@zimmerman.com
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