BOURBON, MO – Imperial announced the successful debut of their Instant Cooling Towel at the 63rd PGA Merchandise Show last week in Orlando, FL. The new product was well received by golf buyers and merchandisers who viewed demonstrations of the towel powered by Coolcore® fabric technology.
“I am excited to see Imperial expanding its cooling products,” said Benji Boyter, Merchandise Manager at Sea Pines Resort in Hilton Head Island, South Carolina. “The Imperial powered by Coolcore® headwear has done very well at our facility, and a cooling towel with the same technology is going to be a great addition in my shop.”
Coolcore® provides a chemical-free cooling solution that goes beyond traditional moisture management fabrics or evaporative cooling technologies that typically rely on chemicals. Coolcore® technology is 100% free of chemicals, polymers, gels, crystals or phase changing materials, ensuring all Coolcore® benefits never wash out or degrade.
The result is up to 30% lower surface temperatures, drier garments that do not cling or saturate, healthier chemical-free usage, and zero degradation of the cooling effect over time or washing.
“Imperial’s instant cooling towel is not just any ordinary golf towel,” said David Shaffer, Director of Marketing at Imperial. “This towel is a piece of equipment that will help golfers play their best by regulating body temperature. One of our new cooling towels applied to pulse points on the body – such as head, neck or wrists – can save energy by letting your body focus on competing, not staying cool.”
Coolcore® fabrics are the first product worldwide to be awarded the Hohenstein Quality Label “Innovative Technology – Cooling Power”. With the award, the scientists at the internationally recognized and independent Hohenstein Institute in Bönnigheim, Germany, have confirmed the superior cooling effect of the textiles.
For more information on the Imperial powered by Coolcore® Instant Cooling Towel, please visit https://www.imperialsports.com/product/coolcore-towel/. Or to place a bulk order for Imperial powered by Coolcore® products, please call (800) 950-1916 or contact your local sales representative.
About Imperial
Founded in 1916, Imperial Headwear is the leading manufacturer and marketer of premium quality headwear and accessories for the golf market. Imperial is committed to style, functionality and perfection in fit and comfort. It is this commitment that has allowed the creation of a wide variety of headwear with quality that is second to none. Renowned for its superior customer service and art customization capabilities, Imperial offers its products using the most innovative digital design, logo and embroidery technologies. For further information please visit imperialsports.com or call (800) 950-1916. Follow Imperial on Twitter and Instagram at @ImperialHats and on Facebook at facebook.com/ImperialInc. Imperial Headwear’s 100th Anniversary video can be viewed at https://vimeo.com/131945482.
About Hohenstein
The Hohenstein Institute was founded in 1946 as an independent and privately owned research and teaching center for the textile and clothing industry and for commercial textile care companies. Today, Hohenstein serves over 4,500 customers around the world and has over 450 employees in more than 20 offices worldwide.
Contact:
David Shaffer
Director of Marketing
dshaffer@imperialsports.com
