February 18, 2016, New York, N.Y. – Golf Vacation Insider, the Internet’s leading source of independent golf travel advice, is delivering successful results for companies participating in its bi-weekly “Travel Deals” email blast. The targeted email blast gives resort and destination marketers the opportunity to send their messages directly to Golf Vacation Insider’s 400,000 subscribers.
Each installment of Travel Deals is a collection of 5 editorially curated and sponsored golf packages or “travel deals” emailed every other Wednesday directly to the Golf Vacation Insider audience.
“We are seeing increased interest in our Travel Deals emails from subscribers seeking our destination advice and advertising partners seeking to increase rounds and room nights,” said Craig Better, editor and publisher of Golf Vacation Insider. “This vehicle is a great alternative or supplement to pay-per-click programs such as Google Adwords because ours is a pre-qualified audience of active and affluent golf travelers. Our charter advertisers have been thrilled with their results.”
“For example, Premier Irish Golf Tours is one of our earliest Travel Deals partners,” added Better. “They had been averaging 50 leads per week, but on their very first send, we generated more than 3,000 clicks and 250 leads in just 48 hours.”
With more than 400,000 subscribers, average open rates of over 50%, and average overall click-through rates of 7%, Golf Vacation Insider is the world’s largest and most responsive audience of golf travelers.
In the “Travel Deals” email, resort and destination advertisers can choose to promote their stay and play packages, golf specials, or general resort offers, and they can expect to receive between 250-2,500 clicks per email depending on the offer and placement.
Offers exclusive to the Golf Vacation Insider audience receive preferred positioning and frequency advertisers are extended preferred positioning and pricing.
Golf Vacation Insider has made getting started with Travel Deals extremely fast and easy. Partners can simply “point” to a package they wish to promote and GVI will create the email listing and submit it back to the partner for approval before sending to its audience.
Automatic performance reporting is included and provides details on deliveries, opens, and clicks. Partners are encouraged to supply their own tracking links, too, so they can measure their return on investment.
To learn more about Golf Vacation Insider advertising opportunities, contact Craig Better, editor and publisher at: editor@golfvacationinsider.com.
About Golf Vacation Insider
Founded in 2006, Golf Vacation Insider is the Internet’s leading source of independent golf travel advice on where to play, stay, and dine worldwide. With more than 400,000 subscribers receiving its email alerts, GVI has grown to become the largest and most engaged audience in golf travel. Readers receive reviews and alerts about golf packages, golf courses and golf resorts, plus access to dozens of guides to golf destinations and exclusive offers.
Contact:
Tracy Nackel, TEN Marketing & PR, tnackel@cox.net, 760-420-1602
