New VKTR™ hybrids and PTx™ irons receive maximum five stars for innovation
FORT WORTH, TEXAS, February 18, 2016- The Ben Hogan Golf Equipment Company, committed to honoring Mr. Hogan’s legacy for innovation, quality and precision, announced today its successful showing in Golf Digest’s annual “Hot List” Equipment issue. The Hot List is the annual process that arrives at the most comprehensive ranking of the best new clubs in golf.
Under the scrutiny of a comprehensive and discerning panel of golfers, scientists, retailers and Golf Digest judges, dozens of golf club brands and models were graded in four categories: Performance, Innovation, Look/Sound/Feel and Demand.
“Of the thirty products recognized with gold and silver medals in the Game Improvement Irons and Hybrids categories, only four received the maximum five stars for ‘Innovation'”, explained Terry Koehler, President of Ben Hogan Golf. “It is remarkable and maybe unprecedented that one company — Ben Hogan Golf – earned two of those four.”
To achieve this recognition for innovation in Game Improvement Irons, Ben Hogan Golf pioneered a process of ‘co-forging’ a titanium core inside the higher lofted irons to deliver more penetrating trajectories and consistent distance control. The PTx™ longer irons feature a hollow construction with tungsten weighting to produce higher ball flight with green-holding spin.
Some of the Hot List reviewers’ comments were:
• “Feel was top-shelf. The first strike was, wow, haven’t felt something like that in a long time.”
• “Such a soft feel off the face, just like I remembered about the old Hogans.”
• “The fact that you can buy any loft you want settles any distance-gap issues.”
The VKTR™ hybrids, which present the golfer with a tour-preferred appearance at address and neutral shot bias, also deliver more spin for green-holding performance at long range. The VKTR™ hybrids are available in eleven lofts from 17 to 27 degrees for optimum gapping, and offer the most advanced weight adjustment in the category.
Hot List reviewers had this to say about the VKTR™ Hybrids:
• “Creates a nice transition from the longest iron to this club, easy to get the ball into the air.”
• “This whole club is a sweet spot. Smooth and soft.”
• “Even through tougher lies, it did whatever I wanted.”
“The results from this year’s Hot List are consistent with the robot and player testing we have conducted on these products, and is a testament to the countless hours of work our team has spent to perfect them,” Koehler further explained. “The PTx™ irons and VKTR™ hybrids, along with our established TK wedges and FT. Worth players’ irons, have our company feeling very bullish about 2016.”
About the Ben Hogan Golf Equipment Company
The new Ben Hogan Golf Equipment Company was founded in April of 2014 to bring the vaunted Ben Hogan brand and standards back to the golf equipment industry. Based in Fort Worth, Texas, only a few miles from the original Ben Hogan facility, Ben Hogan Golf Equipment once again is focused on providing discerning golfers with the most accurate and precise equipment available. The new Ben Hogan Golf Equipment Company senior management shares over 130 years of experience from the original Ben Hogan Company, including manufacturing, product development, sales and marketing.
For more information, please visit www.benhogangolf.com, Ben Hogan Golf on Facebook and @BenHoganGolf on Twitter.
Contact:
For interview requests and media samples, contact:
Melinda Edwards, Communications Manager
Ben Hogan Golf Equipment Company
817-576-8606
MelindaE@BenHoganGolf.com
Stuart Goldstein
Raker-Goldstein USA
(W) 212-863-4109
(C) 201-681-0618
Stuart@RakerGoldstein.com
