(RESTON, Va.) – Southworth Development – the internationally-renowned developer and manager of residential resort communities – has engaged Buffalo Brand Invigoration Group to turnkey a PR program that touts the company’s expertise, communities, clubs, and luxury products and services.
Buffalo BIG will raise awareness of Southworth within non-endemic media, emphasizing the company’s prudent approach to community development over the past 25 years, as well as the leadership of Founder, President and CEO David Southworth and Chairman Joe Deitch. Coverage nationally and in markets of regional significance will drive brand identity and generate qualified home and membership leads from high net-worth individuals.
“Our vision and focus has always been to create, own and operate magnificent and memorable communities,” says Southworth. “We’re excited to work with Buffalo BIG to tell our corporate story, with an emphasis on the ways in which we consistently deliver stability, credibility and value.”
Southworth properties include Creighton Farms (Va.), Meredith Bay (N.H.), Renaissance (Mass.), Willowbend (Mass.) and Machrihanish Dunes (Scotland). The newest addition to the portfolio is The Abaco Club on Winding Bay in The Bahamas. Purchased in 2014, it is an international sporting club and a beachfront, private escape for club members and homeowners.
“Few companies have navigated the cyclical golf real estate market as well as Southworth,” says Rich Katz, Managing Director of Buffalo BIG. “With residential, golf and hospitality projects totaling more than $2 billion, the Southworth brand embodies the best of what smartly conceived luxury communities offer.”
More information: www.southworthdevelopment.com, 617.630.4900.
About Southworth Development
Southworth Development is a privately held company based in Newton, Mass., specializing in the development of residential resort and hospitality-branded real estate communities. Through wholly owned subsidiaries, Southworth Golf and Southworth Europe, Southworth is a leader in the international golf community, having served as owner, manager, consultant or construction manager to dozens of properties throughout the United States, Scotland, The Bahamas, Puerto Rico and Dominican Republic.
About Buffalo Brand Invigoration Group
Headquartered outside Washington, DC, Buffalo BIG has offices in New York, Denver, San Antonio, Minneapolis, Raleigh and Oregon. Through its strategy development, public relations, branding, integrated marketing, digital-social media and design work, the firm increases awareness and revenues for golf, sport and lifestyle brands. Resort, destination and real estate clients include PGA National Resort and Spa, The Sea Pines Resort, Keswick Hall and Golf Club, PGA Golf Club, The Concession Residences, Cordillera Ranch, BOYNE Golf, Saddle Creek Resort and the Kauai Visitors Bureau.
More information: www.buffalobig.com, 703.761.1444.
Contact:
Stephen Reynolds
Buffalo Brand Invigoration Group
703.344.6031
sreynolds@buffalobig.com
